Passes for Sale

It’s no secret that the 2023-24 ski season was, to put it mildly, uneven.As it wound down in late March—or, in some cases, was done (if, indeed, it started at all)—resorts turned their attention to next year. And that meant early 2024-25 season pass sales, a critical cash infusion and key strategy in signing up skiers and riders for next winter. 

The challenging season seemed to inform pass sales strategies more than ever this year: resorts held prices, offered re-up incentives, and even turned private in an effort to lure skiers and riders back.