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Vail Battles an Ugly Perception

A byproduct of the outrageous arson Vail suffered is the bad press it received, centered around a perception—justified or not—of corporate insensitivity. Ironic because, from the start, Vail almost wrote the book on how to be a responsible company town. And no one has worked harder on community relations than CEO Andy Daly. It’s doubly ironic that the company’s image in the Valley has improved because of the eco-terrorism. The attack made all Valley residents feel they, as much as the company, were victims.