The SAM Archive
Magazine Archives
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Rick Kahl Tribute
Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career.
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SAM’s Annual Best and Worst in Marketing
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that…
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A New Employment Landscape
Pandemic-induced changes will be key to successfully recruit and retain talent moving forward.
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Cross-Country on the Rise
There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want…
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Digital Embrace
The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale.
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Prepare for the Worst
Invest in an I.T. disaster recovery plan and implementation to avoid a worst-case scenario.
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The Evolution in Pass Plans
2021-22 season pass products aim to capture last season's surge in demand and, in some cases, manage it.
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News and Views :: May 2021
Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more.
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2021 Groomer Report
Powerful machines are getting more efficient, while technology continues to elevate slope management, fleet management, and training programs.
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Pandemic Silver Linings
Many changes that resorts made for this Covid winter will have lasting impacts on operations and the guest…
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Welcome to the Outdoors
The huge influx of new outdoor participants is an opportunity resorts can capitalize on in 2021, and beyond.
