The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

The SAM Archive

Magazine Archives

  • Rick Kahl Tribute

    Rick Kahl Tribute

    Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career. 

    By Donna Jacobs · May 2021

  • SAM’s Annual Best and Worst in Marketing

    SAM’s Annual Best and Worst in Marketing

    This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that…

    By Dave Amirault, Gregg Blanchard, Christian Knapp, Rachel Maestri-Hailey, David Meeker, Sarah Wojcik, and Mary Walsh · May 2021

  • Peer Reviews

    Peer Reviews

    Resort marketers give a nod of respect to the efforts of competitors.

    By Raelene Davis, Christian Dufour, Talia Freeman, Tucker Norred, Hugh Reynolds, and Kari Roder · May 2021

  • The Lights Are On

    The Lights Are On

    Why night skiing and riding can be a boon to business for resorts of all sizes.

    By Moira McCarthy · May 2021

  • A New Employment Landscape

    A New Employment Landscape

    Pandemic-induced changes will be key to successfully recruit and retain talent moving forward.

    By Gina Decaprio Vercesi · May 2021

  • Piping Up

    Piping Up

    A look at the backbone of every snowmaking system's infrastructure.

    By Katie Brinton · May 2021

  • Cross-Country on the Rise

    Cross-Country on the Rise

    There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want…

    By Peter Oliver · May 2021

  • Idea Files :: May 2021

    Idea Files :: May 2021

    Reused chairs, touchless water fountain, and height measurement.

    By Sam Geise · May 2021

  • Signposts to the Future

    Signposts to the Future

    Listening in on consumer conversations to understand the season(s) to come.

    By Regina Connell · May 2021

  • Digital Embrace

    Digital Embrace

    The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale.

    By Linda Goodspeed · May 2021

  • Mountain Spy :: May 2021

    Mountain Spy :: May 2021

    Are you dropping pass prices like Epic did?

    By Dave Meeker · May 2021

  • Prepare for the Worst

    Prepare for the Worst

    Invest in an I.T. disaster recovery plan and implementation to avoid a worst-case scenario.

    By Craig Russell · May 2021

  • The Evolution in Pass Plans

    The Evolution in Pass Plans

    2021-22 season pass products aim to capture last season's surge in demand and, in some cases, manage it.

    By Linda Goodspeed · May 2021

  • News and Views :: May 2021

    News and Views :: May 2021

    Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more.

    By The Editors · May 2021

  • Publisher’s Memo :: May 2021

    Publisher’s Memo :: May 2021

    Congratulations, a Welcome, and a Farewell

    By Olivia Rowan · May 2021

  • 2021 Groomer Report

    2021 Groomer Report

    Powerful machines are getting more efficient, while technology continues to elevate slope management, fleet management, and training programs.

    By Peter Oliver · March 2021

  • Pandemic Silver Linings

    Pandemic Silver Linings

    Many changes that resorts made for this Covid winter will have lasting impacts on operations and the guest…

    By Gina Decaprio Vercesi · March 2021

  • Welcome to the Outdoors

    Welcome to the Outdoors

    The huge influx of new outdoor participants is an opportunity resorts can capitalize on in 2021, and beyond.

    By Moira McCarthy · March 2021