SAM Coverage
Marketing & Sales
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Indoor Snowsports Resort Coming to Washington, D.C.
SAM Magazine—McLean, Va., May 25, 2021—Virginia-based developer Alpine-X plans to build a new indoor snowsports resort in the Washington, D.C., area. The resort, Fairfax…
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SAM’s Annual Best and Worst in Marketing
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD…
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Peer Reviews
Resort marketers give a nod of respect to the efforts of competitors. Resort marketers carefully watch how other resorts market themselves. There are…
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Signposts to the Future
Listening in on consumer conversations to understand the season(s) to come. Businesses tend to get caught up in using what happened in the…
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The Evolution in Pass Plans
2021-22 season pass products aim to capture last season’s surge in demand and, in some cases, manage it. Amid the uncertainties of this…
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Snowbasin, Salomon Partner on Learn-to Program
SAM Magazine—Huntsville, Utah, April 13, 2021—Snowbasin Resort and Salomon are partnering in a program in which Salomon will provide Snowbasin with equipment for rentals…
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Alterra Plans $207 Million in Capital Improvements
SAM Magazine—DENVER, April 12, 2021 —Alterra Mountain Company plans to invest $207 million in capital improvements, including $111 million in resort projects at Steamboat, Deer…
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Big Snow American Dream GM Jim Haas Dies
SAM Magazine—East Rutherford, N.J., March 8, 2021—Big SNOW American Dream general manager Jim Haas, 70, died Saturday, March 6, due to complications caused by…
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Tamarack Unveils Free Year-Round Pass for K-12 Students
SAM Magazine—Donnelly, Idaho, March 3, 2021—Tamarack Resort has unveiled a new community-focused lift pass to reward local students for their commitment to school and to…
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Sugarbush Installs New Solar Array
SAM Magazine—Warren, Vt., Feb. 5, 2021—Sugarbush Resort, in partnership with Green Lantern Solar, has installed a new solar array at Lincoln Peak. The array…