SAM Coverage
Marketing & Sales
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Forgotten on the Fringe
Occasional, infrequent, lapsed and other overlooked participants could be key to growing skiing and riding. This story is from the SAM print archive…
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Protect Your Reputation
Engage with your online critics in a constructive and timely way. Like it or not, online customer reviews can make or break a…
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Year-Round Passes
Winter guests are buying into summer in the mountains. Once upon a time, Camelback, Pa., included a free ski lift ticket, and a…
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Bristol Mountain Wins 2019-20 I AM a Snowmaker Contest
SAM Magazine—Natick, Mass., Jan. 28, 2020—The snowmaking crew from Bristol Mountain, N.Y., emerged as the winner in this year’s HKD and SAM “I AM…
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The Industry Says Goodbye to Ski Pioneer John Fry
The mountain resort industry sadly lost one of its true pioneers with the sudden, but peaceful, death of John Fry on Jan. 24, 2020,…
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SUMMER OPS CAMP 2020 HEADS TO JACKSON HOLE
SAM Magazine—Jackson, Wyo., Jan. 24, 2020—The 12th annual SAM Summer Ops Camp is headed to the Wild West. Jackson Hole Mountain Resort, Wyo., and…
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BUSINESS REPORT: VISITORS SWARM RESORTS OVER MLK WEEKEND
SAM Magazine—Burlington, Vt., Jan. 24, 2020—Fresh snow combined with the Martin Luther King Jr. Day long weekend made for a perfect storm at North…
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Bidders Emerge for Hermitage Club Assets
SAM Magazine—Wilmington, VT., Jan. 22, 2020—The former Hermitage Club, a private ski area and golf club in southern Vermont that’s been shut down since…
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Making a Pass
Independents feast while the big guys battle. Season passes have become like chocolate pie in my family lore. While my dad and his older…
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Vail Resorts Reports Fiscal 2020 First Quarter and Season Pass Results
SAM Magazine—Broomfield, Colo., Dec. 10, 2019—Vail Resorts reported it expects to sell more than 1.2 million Epic Pass products for the 2019-20 season when…