SAM Coverage
Marketing & Sales
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Timberline to Reopen Friday, May 15
SAM Magazine—Government Camp, Ore., May 13, 2020—Following an executive order by Oregon Gov. Kate Brown specifically allowing several outdoor recreation activities to reopen, including…
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Best + Worst in Marketing 2020
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season’s marketing efforts. Most years,…
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Ikon Pass Adds Mt. Bachelor and Windham Mountain
SAM Magazine—Denver, April 28, 2020—Alterra Mountain Company’s Ikon Pass will include access to two additional resorts beginning the 2020-21 season: Mt. Bachelor, Ore., and…
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Vail Grants Refunds for 2020 Passes, Offers 2021 Guarantees
SAM Magazine—Broomfield, Colo., April 27, 2020—Vail Resorts (VR) is granting its 2019-20 season pass holders credits of at least 20 percent, and up to 80 percent if…
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The People Recovery Playbook
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Origin Shares COVID-19 Response & Recovery Steps
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Business and Finance Considerations During the Coronavirus Crisis
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Inntopia Adapts Platform Into COVID-19 Testing Appointment Scheduler
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Coronavirus Shutters Berkshire East, Catamount, Pa. Lift Seminar, U.S. Ski and Snowboard Events, and More
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Alterra Plans $223 Million in Capital Improvements Before Winter 2020-21
SAM Magazine—Denver, March 10, 2020—Alterra Mountain Company unveiled plans to invest $223 million in capital improvements across its 15 North American mountain destinations ahead…