The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Marketing & Sales

  • The Evolution of Media

    The days of simply sending out press releases are gone. Asked how PR has changed over the course of his career, Tom Kelly, VP…

    Linda Goodspeed

  • Speak Out :: Does Vice Still Sell?

    John Fry, former editor of Ski and Snow Country magazines, responds to an article in our July 2013 issue of SAM. The last issue…

    John Fry

  • Pass Sales Up

    Partnerships and specials keep passes popular. Thanks in part to a good—and long—season last winter, early pass sales for the 2013-14 season were trending…

    Linda Goodspeed

  • LSSM Makes Learn-to an Easy Sell

    Tying local promotions to a national program can attract publicity and boost sales. Last winter, Beech Mountain Resort embarked on a series of efforts…

    Talia Freeman, Director of Marketing and Sales, Beech Mtn

  • Collective Alliances

    As resorts come together to sell combined season passes, are customers responding? I’m head over heels with marketing, but time and time again it’s…

    Gregory Blanchard

  • Little Areas That Could

    There’s a lot happening at four smaller Maine hills. As the 2013-14 season begins, four Maine ski areas—Mt. Abram, Bigrock, Black and Camden Snow…

    Scott Andrews

  • Best/Worst Marketing 2013-14

    With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.…

    Samantha Rufo, Gregg Blanchard, Mike Grasso, Rick Kahl, and Jennifer Rowan

  • Home Grown

    Resorts and communities team up successfully. How do resorts partner with the local community to successfully promote the mountain, the nearby businesses, and support…

    Catherine Doucette

  • Speak Out :: Letter to the Editor and Remembering Tom Jacobs

    Letter to the editor and remembering Tom Jacobs. Letter to the EditorI am responding to Ski Area Management’s (SAM) “Best and Worst Marketing 2013-14:…

    Staff

  • Picture This!

    As Disney and Vail have learned, offering guests the chance to share special moments at your resort can pay off big. For a summer…

    Moira McCarthy