The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Marketing & Sales

  • Doing Well by Doing Right

    A clever coupon system makes it a snap for charities and resorts to profit from donation requests. It’s a blizzard that can roar in…

    Allen Best

  • Getting Started

    How effective is Learn to Ski and Snowboard Month? Consider: Two ‘never evers’ who took lessons as part of the January promotion three years…

    Linda Goodspeed

  • Best/Worst Marketing 2010/2011

    SAM’s annual look at the highs and lows in ski area marketing. Marketing and advertising continue to evolve quickly, with more and more attention…

    Samantha Rufo, Ken Castle, and Katie Bailey

  • Open Season on the ‘Net

    Controlling your message in the age of free information is a tricky proposition. For some time now an important component of most ski areas’…

    Tom Patton and Snowbird Tram, Lift Operations Manager

  • Learning Curves

    As Learn to Ski and Snowboard Month continues to grow, see how resorts across the country are promoting the program. Jim Mullins, marketing director…

    Linda Goodspeed

  • Making More From Less

    It’s no secret that small ski areas are vital to the overall growth in the mountain resort industry. Here is how three are having…

    Moira McCarthy

  • GenAura/SAM Magazine Digital Communications Survey

    As resorts expand the range of their digital communications strategies, they are finding success in a growing number of media. In fall 2011, executives…

    Peter Duchessi and Rick Kahl

  • The Digital Landscape

    Social media can be a giant question mark for many, so SAM and GenAura initiated a ski industry survey to get a few answers.…

    Peter Duchessi and Rick Kahl

  • Scary Good Prospects

    Many ski areas are finding that October can be a profitable month thanks to elaborate and frightening haunt attractions for the Halloween season. It…

    Moira McCarthy

  • Best/Worst Marketing 2011-2012

    In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM’s annual look at the best and the…

    Katie Bailey, Gregg Blanchard, Rick Kahl, Milena Regos, and Samantha Rufo