SAM Coverage
Marketing & Sales
-
Speak Out :: How To Use Market Research
A discussion on using market research. Market research is a powerful tool for understanding customers and making decisions. As “The Changing Face of Guest…
-
A Tough Sell
As the 2011-12 season wound down in March, many areas had to figure out how to promote next season’s passes. Despite an historically warm…
-
It’s A Small World, After All
From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome. Diversity may be a 21st-century buzzword, but it…
-
Going to the Next Level
Bring A Friend program and new partners can help boost LSSM well above last season’s 100,000. Learn to Ski and Snowboard Month (LSSM), now…
-
Speak Out :: Conversion: Where Have You Gone?
Trial and Conversion. In this issue (page 54), our financial guru, Jeff Harbaugh, tackles the industry’s annual Economic Analysis again. More importantly, he brings…
-
2009-10 Pass Sales Off to Mixed Start
Results mostly match last season’s snowfall and enthusiasm levels. Ski resorts are doing their part to combat the worldwide economic recession, slashing season pass…
-
Seeking the Heart and Soul of Snowshoe
When it comes to the message you want to convey about your resort, is everyone on the same page? Soccer games in Fond du…
-
Growth Spurt Ahead?
A recession seems like an odd time to be talking about growing the market, but two factors make it a real possibility, if resorts…