SAM Coverage
Marketing & Sales
-
Crisis Marketing
Guests this season can look forward to deals like never before as ski areas try to lure customers during hard economic times. Indications that…
-
Home-Grown Videos
Thanks to new technology and equipment, resorts can create their own videos throughout the season, and customers love it. Remember the good, old days—say,…
-
Fearless Predictions
When we entered the new millennium, we asked a few experts to predict the future. Here we revisit these experts for an update. Indoor…
-
Building a Brand Base
Follow simple steps to go big. One of my favorite ads asked a simple question: “Will you be heading up to Alaska to do…
-
Can We Talk?
Want to find new ways to talk to your guests? Beef up your mobile marketing efforts. Propped up high above the corner of E.…
-
Pricing it Right
Is there such a thing as too much of a discount? Pricing has always been a big part of many ski resorts’ marketing strategy.…
-
Going the Distance
The lesson of ’06-’07: It’s never too late to draw a crowd. There’s a giant swath of soft white snow out there that skiers…
-
Playing It Safe
When it comes to safety, how are you getting the word out? The National Ski Areas Association calls the third week in January beginning…