SAM Coverage
Marketing & Sales
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Driving Business
Ski Maine launches a statewide pilot ride-share program this season, just in time to combat high gas prices. Can ski areas drive business by…
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Best/Worst Advertising: 2008/09
Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding. PART I: SKIINGThis…
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Rethinking the Resort Model
This author tells us why he thinks winter resorts should find a niche or go back to nature. “Soul is what comes from inside.…
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Ten Things Your Website Should Have (but probably doesn’t)
When it comes to websites these days, it’s all about the user. Does your site have what your visitors want? A philosophical discussion one…
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The Art of the Park
This year’s trends in terrain parks are all about catering to beginners and keeping it simple. Where there is pride, there is sometimes ego,…
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The New PR Paradigm
Areas are adding tools-and dedicated employees-to increase guest communications via the web. Selling, informing, booking, motivating, entertaining—you name it—ski areas are doing it on…
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Mountain Spy :: November 2006
SAM goes undercover to learn about season pass options for the recent college grad. The Question: Hi, I’m just out of college and I…
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Grrl Power
Teenage girls don’t make up a big chunk of business-but they could. “I just don’t know why more teenage girls don’t go to the…
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What’s in a Number?
Winter resorts are eyeing their Net Promoter Score (NPS), and that’s good. But knowing the score is just the beginning. The winter resort industry…
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Snow? Who Needs Snow?
The early season brought its usual heartache and cheer. As usual, the U.S. ski season is once again a story of contrasts. Despite record…