SAM Coverage
Marketing & Sales
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Moms Wanna Rock, Too
If you think that terrain parks are only for the kids, think again. Young mothers are showing an interest, but they need somewhere to…
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The Best and Worst of Print Ads 2006-2007
Our annual look at what worked and what flopped in print advertising for ski resorts this past year. Part I: The Ski-Book ReportResorts produced…
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The Best and Worst Websites of 2006-2007
We’ve expanded our best and worst section to include websites. Except here, we use an insider’s and an outsider’s take. SAM asked industry veteran…
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Mountain Spy :: May 2007
For this edition of Mountain Spy, our 007 Liz Eren got on the horn to find out how ski resorts handle the potential return…
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Getting Personal
Build great relationships with your best customers. Studies show that it costs six times as much to attract a new customer as to retain…
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Midweek Blues
Can we put new life in old ideas for driving business? Discounts, special events, programs, promotions—ski areas have tried them, and keep trying them,…
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Video Marketing: This Season’s Hottest Trend
With high-speed internet becoming more accessible than ever before, video viewing is a great way to connect with customers. YouTube is practically a household…
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Mountain Spy :: May 2006
SAM goes undercover. The Question: My friends and I are planning to come up and ski this weekend for the day. We thought it…
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The Best and Worst Ads of 2003
For better or for worse, mountain resort advertising toed the line this season. Plus, the hits and misses in the youth market.