SAM Coverage
Marketing & Sales
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Catch the Virus
Word-of-mouth marketing can be a resort’s best friend or worst enemy. With the Internet, there are ways to create your own good word. There’s…
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The Best/Worst Ads of 2005/2006
An annual look at the good, the bad and the ugly in ski resort advertising. Part I: Marketing Skiing to the MassesLetting the rabble…
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2002-2003 Media Directory
Annual roundup of special winter sports sections in major metropolitan newspapers and industry-specific magazines across North America.
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Can You Hear Me Know?
A survey of skiers and snowboarders find out which marketing methods are getting the most attention-and which ones aren’t.
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2000 Metro Newspaper Directory
This listing includes newspapers with special ski sections and winter travel promotions in the major North American markets.
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An Inside/Outside View of Marketing
The former communications director of Purgatory Resort explains that the ski industry is sorely lacking in marketing muscle and good research methodology. He says…
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Letters
Don’t Bite the Hand That Feeds You is a letter that supports John Jacobs letter in July 2000 that points to small ski areas…
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Watch the Competition Plan Ahead
Janet’s opinion piece points out the cruise and golf industry’s smart marketing and timely advertising to get vacationers to take to the water and…
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Guess Who’s Coming to Ride?
A description of Aspen Mountain opening to snowboarders on April 1, 2001. About 2,500 snowboarders showed up on the historic day.
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2001 Metro Newspaper Directory
This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.