SAM Coverage
Marketing & Sales
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What Do Mothers Want?
The decline in numbers of women skiers can be attributed to a variety of factors: “hassle factor,” poor promotion of benefits and services to…
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Slicing And Dicing The Market
Market segmentation is all the rage as ski marketers search for ever more creative ways to get a piece of the pie.
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Message From A Skiing Parent
Cathy Robbins, a longtime industry insider, writes from her current point of view as a member of the public with two small children, pointing…
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Ethnic Marketing
Northstar-at-Tahoe finds that targeting the dynamic Asian-American market in the San Francisco Bay area is well worth the effort.
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What Do Teenagers Want?
In the experience of several ski areas, the growing number of teenagers can be successfully wowed and won with tested techniques.
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Winter Is Cool, Downhilling Hip
In order to be successful in selling more people on various winter sport recreation options, the industry must first sell the public on winter…
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Downsizing Snofones
The ubiquitous toll-free 800-number for snow condition reports is on the wane at many ski areas. It’s not lack of skier interest, but the…
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Bedless Destination
Without a bed base, Mt. Hood Meadows, Oregon, couldn’t compete as a destination ski resort but without big bucks, it couldn’t construct overnight housing.…
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What Do Singles Want? Try Romance
Effectively targeting the singles market is more of an exercise in emphasis than structural change: talk about romance, not inches of powder. Includes other…