SAM Coverage
Marketing & Sales
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OpSki Takes Aim at the Military Market
This article explains the OpSki organization and its ability to help ski areas reach a valuable source of skiers, Army, Navy, Marine Corps and…
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It’s Not, “Ski It to Believe It”
Shoup says when approaching the new national initiative discussed at Ski Industry Week (aimed at lapsed and infrequent sliders) it’s important not to forget…
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Ski Marketing Conundrum
David’s accompanying piece to Rick Shoup’s piece on avoiding past marketing mistakes explains that any marketing intitiative needs to fit with “some emerging realities”…
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Letters
Jeff Theobald on snowboard benches, Cliff Wordall on the new marketing initiative,corrections re: March 1999 Idea Files piece on lifting frames and March 1999…
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The Revolution in New Media
Bob’s article explains the pitfalls and opportunities in marketing using the Internet, a slew of new consumer magazines and inexpensive cable television programming. The…
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Take the Luge Challenge
Pat’s piece describes the Bell Atlantic marketing ploy to raise awareness and money for USA Luge. Six eastern ski resorts took part in the…
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Reader (Dis)Service Cards
This article explains how Steamboat’s management took planning steps to speed up reporting of reader service cards from consumer magazines. Because of a variety…
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Travel Industry Recommends Aggressive Sales Tactics
Tips on using the vast array of traditional avenues of the travel industry. Direct contact with the customer via the Internet is not enough.…
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Letting Customers Do the PR
Waterville Valley, N.H.’s Stacy Senger decided to promote the area’s new detachable quad by throwing a contest asking skiers to “NBame the Quad.” The…
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Seth Says: Whiskey Bottle Marketing
Seth’s buddy, Slats Grabski, holds forth on how ski business works, taking into account IPOs, marketing programs and staying afloat by trimming costs.