SAM Coverage
Marketing & Sales
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Freaks Of Nature
An examination of the project Dan Nathanson of Warner Records developed with marketing entrepreneur Jack Turner to take advantage of an apparent link between…
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Why Not Public Radio?
Though public radio operates under certain advertising restrictions, a strong correlation between the demographic profile of skiers and public radio listeners suggests that ski…
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The Industry Focus– Kids
In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24 year old…
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The Way To A Young Heart Is Through The Ears
Why music is the way for the ski industry to reach today’s young people.
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A Focus On The Young
SAM applauds the decision of industry leaders to market to the 10 to 24 age group for continued growth.
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Women’s Needs, Women’s Voices
The newly-formed Snow Sports Association for Women (SSAW) addresses industry lack of sensitivity to the female demographic.
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Where Still More Children Are
A notable addition to the junior programs listed in SAM, January 1997, that are introducing kids to winter sports. John Mohan runs two programs:…
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Reinventing Tourism Promotion In Colorado
Colorado governor Roy Romer called the Colorado Tourism Summit to explore alternatives in the face of the demise of the Colorado Tourism Board. Article…
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Keeping Women Coming Back
Jeannie Thoren is taking her women’s equipment clinics to midwestern areas to make the sport user-friendly for women. This piece explores the merit of…
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Discount Lift Tickets Reaching Epidemic Proportions
An in-depth look at the pros and cons of discounted tickets. Covers strategies of ski areas that offer many types of tickets and those…