SAM Coverage
Marketing & Sales
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Doppelmayr Reports Record Revenue
SAM Magazine—Wolfurt, Austria, Sept. 28, 2023—Doppelmayr Holding SE reported a record $1.116 billion (946 million euros) in revenue during its 2022-23 business year, up…
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State, Local Investment to Revitalize Ski Area at Pennsylvania’s Denton State Park
SAM Magazine—Harrisburg, Pa., Sept. 14, 2023—The Pennsylvania Department of Conservation and Natural Resources (DCNR) is committing $10 million in capital improvements and is working…
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One Dead, One Seriously Injured After Tremblant Gondola Accident
SAM Magazine—Tremblant, Quebec, July 17, 2023—One person has died and another is in critical condition in a Montreal-area hospital after a piece of heavy…
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As Water Recedes, Ski Vermont Offers Online Resource for Flood Victims
SAM Magazine—July 13, 2023—Water has started to recede in Vermont after torrential rains and historic flooding in some mountain locations, with Killington, Magic Mountain,…
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Longtime Cannon Mountain GM John “JD” DeVivo Named GM at Wyoming’s Antelope Butte
SAM Magazine—Franconia, N.H., July 11, 2023—Longtime Cannon Mountain Ski Area GM John “JD” DeVivo will assume the role of GM of the non-profit Antelope…
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Tina Burford Named GM of Australia’s Mount Hotham
SAM Magazine—Mount Hotham, Victoria—July 11, 2023—Australia’s Mount Hotham Skiing Company has named Tina Burford as its new general manager. Burford comes to the position…
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Northeast Ski Areas Report Damage, Closings in Wake of Floods
SAM Magazine—July 10, 2023—Concern is growing among ski area operators in Vermont and New York, with damage already being reported in the wake of…
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Colorado’s Lift-Free Bluebird Backcountry to Close
SAM Magazine—– Kremmling, Colo.—July 10, 2023—After three seasons of operation, Bluebird Backcountry, a ski touring-only area operated on a private ranch between Kremmling and…
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The Focused Future of Direct Mail
Marketers continue to find success in the mailbox by scaling down volume and scaling up creativity and intent. When you look across the landscape…
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Gregory to Receive NSAA Lifetime Achievement Award
SAM Magazine—Lakewood, Colo., May 2, 2023—The National Ski Areas Association (NSAA) will recognize former Alterra Mountain Company leader Rusty Gregory with a 2023 Lifetime…