SAM Coverage
Marketing & Sales
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Avoiding the Spam Trap
“Lose Up to 40 Pounds of Unsightly Fat Now!” I actually got an electronic newsletter the other day with this warm invitation as a…
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Seth Says: The Marketing Wisdom of Marshall Tito
I found Slats Grabski at his usual booth near the back of the bar, but for a change he wasn’t reading the sports section.…
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A Huge Sigh of Relief
After one of the best-ever Thanksgiving kickoffs, U.S. ski resorts set their sights squarely on Christmas and beyond, crossing their fingers that this finally…
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1998-1999 Economic Analysis
Unfavorable early-season snow conditions and widespread variation in snowfall characterized the 1998-1999 ski season, producing mixed financial performance. The season saw a decline in…
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Sinage: Creating a Visual Identity
The primary reason most ski areas get little more than a passing grade for their signage is the sheer volume of different types of…
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Who Visited This Season?
The hottest topic to come out of the National Skier/Boarder Opinion Survey in recent years is the skier/snowboarder mix. While skiers still dominate the…
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Seth Says: On-line Auction of Ski Lessons
I hooked up with Slats Grabski over spring break. You’ll recall that Slats made a nice little killing last year when he shorted his…
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Late Starts, Great Finishes
A late start for everybody, an early finish east of the Rockies and a Millennium hangover in between added up to an extremely short,…
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Central Park Snow Fest
More than 10,000 residents of New York City and its outlying neighborhoods converged on Central Park’s East Meadow January 29 for the city Parks…
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Prepare and Deliver an Effective Speech
We all want to make a good impression and be liked—especially when making speeches. We want to be perceived as intelligent, confident, and be…