SAM Coverage
Marketing & Sales
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No Need to Treat Baby Boomers With Kid Gloves
This article originally appeared in the winter 2000 issue of The Pro Rider magazine and is reprinted here with permission of the American Association…
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Seth Says: Salomon’s Marketing Revolutions
Over the past 30 years, Salomon’s skill at marketing new concepts has driven at least four major “revolutions” in the ski business. The first…
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A Look into the Future of the Industry
Each of the authors of this article has been honored with a SAMMY Future Leadership award. It is to them that we turned for…
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Looking Beyond Our Borders
As residents of a small flat island, British ski enthusiasts have had to venture overseas ever since they invented winter sports vacations in 1860.…
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Is Racing Coming Back?
Pam Cruickshank, marketing director at Okemo, Vt., knows firsthand about the racing resurgence at some U.S. ski resorts. “We had an 80-year-old woman win…
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Resorts as Retailers: Expanding Avenue or Wrong Turn?
As resorts continue to diversify, the question of whether retail shops can generate profits always comes up. When Okemo Mountain, Vt., decided to increase…
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OpSki Takes Aim at the Military Market
Four years ago, Massachusetts-based marketing consultant Larry Bearfield approached the National Ski Areas Association (NSAA) and all four branches of the military to launch…
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Standards for Judging Riders
What’s the difference between a slob and mute grab? Is a frontside 720 harder than a switch 540 with a grab? And, do you…
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Boarding for City Kids
“We don’t think you can call it a game unless everyone gets a chance to play.” This quote comes from the mission statement of…
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Snow Monsters Join NSAA
Do you really mean to say you don’t know that moguls are made by Mogul Gophers, who live wherever there’s snow and whose purpose…