SAM Coverage
Marketing & Sales
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Ski Racing And Sports Marketing
In response to a SAM editorial in the September issue titled “What has sports marketing got to do with the ski consumer and the…
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Sia Grants Program
by Bob Rief, GM Karhu Outdoor Division; Chairman, SIA Marketing Committee (See Reports item, page 18) The SIA Grants Program is based on lessons…
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Ski Reports: Whom Do They Serve?
by L. Dana Gatlin When I first proposed the story on radio snow reports that Ski Magazine published last December (“Does Truth Take a…
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My Life As An Audit Spy
This past winter, I conducted quality and service audits at 15 ski areas throughout the United States and Japan. For each visit, I called…
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Last Year’s “Ethics Problem” Has Become “What Ethics Problem?”
Area flyovers, trail counts increasing overnight, exaggerated ski report conditions, stuffed ballot boxes … Does the U.S. ski industry have an ethics problem? Problem?…
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Sports Marketing, The Industry And The Ski Consumer
What has sports marketing got to do with the ski consumer and the ski industry? What do Franz Heinzer, Kjetil Aamodt, Tomas Fogdoe, Anita…
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Offbeat Advertising: A Campaign That Worked
One magazine page stood out from last season’s abundance of virtually interchangeable ski area advertising that featured gorgeous skiers on great snow under cornflower…
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Buzz Words Highlight Travel Symposium
“Synergy” and “quality control” were last year. The 410 people who attended the 18th Annual Ski Travel Symposium at Vail this April exchanged a…
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Our Future Is Kids
In all the hi-tech marketing capabilities of segmentation, zip code targeting and psychographics, perhaps we forget one very basic fact, which, if the coinage…
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Ticketing And Access Control
As John Dendy, ticket manager of Red River, New Mexico, puts it, “the day of selling tickets out of cigar boxes has long past.”…