SAM Coverage
Marketing & Sales
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Smaller is Sometimes Better
A rising tide lifts all boats. But it won’t necessarily lift them all equally. Likewise, good snow last year was the key factor in…
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It’s All in the Preparation
How do you train 500 people in four days who are going to work in 25 different retail shops, selling about 93 different brands?…
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Facts, Figures & Rules of Thumb
Ski area managers as a group are very adept at keeping a vast array of exact numbers at their fingertips. From snowmaking capacity in…
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Of Mountains and Motors
As winter resorts try to become entertainment facilities for the masses, some have looked to a rather unorthodox form of business revenue—snocross. Snocross is…
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Putting Your Best Foot Forward
Resorts should periodically reassess the value of press trips to make sure they are capitalizing on the experience and expense. While it is tempting…
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Uphill Battle For Downhiller Growth
Skier/rider visits have hovered around the 54 million mark for over a decade, with a hiccup now and then, such as this past season’s…
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Demand Research—Still Greater Need
Editor’s note: In the September 1986, 25th Anniversary issue of SAM, a number of articles looked ahead, several using the convenient millennial device to…
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A Piece of the Corporate Pie
The necessity for year-round cash flow has led ski areas to develop a steady, if sometimes low-yield, business hosting corporate events and conferences during…
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Where No (Wo)man Has Gone Before
Mammoth Mountain General Manager Pam Murphy still recalls being summoned to Mammoth-owner Dave McCoy’s office when she was a marketing assistant. A president from…
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Marketing to the Melting Pot
You don’t have to tell Brad Wilson, marketing director at Mountain High, Calif., that Hispanics are now the largest nonwhite population group in the…