SAM Coverage
Marketing & Sales
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Colorado’s Price Wars: Bonanza or Bubble?
Jimmy Carter was in the White House the last time an adult season pass at a major Colorado resort cost $200. But that was…
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Reader (Dis)Service Cards
Delays in getting information to prospective visitors can quickly become lost sales. In fact, many skiers and snowboarders book winter vacations at the destination…
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Travel Industry Recommends Aggressive Sales Tactics
Despite the growing popularity of the Internet as a way to reach consumers directly, traditional avenues into the $50 billion U.S. travel industry—tour operators,…
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Letting Customers Do the PR
At a time when marketers are scratching their heads trying to create new ways to promote capital investments, Waterville Valley, N.H., came up with…
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The Revolution in New Media
It was creative, rude and so tasteless it was over the top: Mussolini as TV ski industry spokesperson, extolling the virtues of—what else?—Freeze Magazine…
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What a Tangled Web We Weave
I finally found something rougher on skiers than ski area voice mail or even ski area perpetual hold. It’s that hot new panacea, the…
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A Mountain of Youth
A revolution began in Southern California last winter. Although many took notice of the change, few realized the impact that this development would make…
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Reach Out and Plan a Ski Trip, If You Can
My assignment from SAM: schedule a winter vacation for the family, but do it over the phone. This should be easy. After all, I…
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Operation SnoBlast Underway
Operation Snoblast, NSAA’s youth marketing program, is about to launch, with the sole purpose of attracting 10- to 17-year-old Echo Boomers. The program, begun…
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New Tools Are Needed to Survey Customers
Winter resorts work hard at providing visitors with satisfying products and services. To aid in this task, many resorts conduct ongoing customer-satisfaction tracking studies…