SAM Coverage
Marketing & Sales
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Ticketing And Access Control
As John Dendy, ticket manager of Red River, New Mexico, puts it, “the day of selling tickets out of cigar boxes has long past.”…
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Rethinking Ski Resort Brochures
The ski industry’s major, first-of-its-kind effort in the late 1980’s to promote skiing in the U.S. boasted an impressive $5 million war chest. That…
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A Tale Of Trail Inflation
The quake in central Vermont was not detected by seismographs, but the aftershock rocked ski areas all over the state and into neighboring ones,…
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Clean Up Our Act And Clean Out The Stables
In a survey conducted by New England Ski Areas Council (NESAC) this past fall at some consumer ski shows, respondents were asked about the…
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Reaching Ski Clubs
One in every eight skiers belongs to a ski club, according to all the Skier Opinion Surveys conducted since 1988. Estimates made by The…
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Lessons Learned From Giving It Away
It was a simple but revolutionary concept: don’t charge for lift tickets. For the first 18 days of the 1991-92 season, Crested Butte Mountain…
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Getting And Keeping Senior Skiers
Attracting, restoring and preserving older skiers has been a constant theme of ski industry marketing and promotion. But little has been done in an…
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Pick Your Price And Your Place
For years the ski industry has been hearing that the cost of skiing is getting too high. Ski areas have responded with explanations that…
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Madison Avenue Invades Hunter
Hunter Mountain, N.Y., has long played host to special groups of skiers — chefs, nurses, firemen, to name a few — so it was…
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A Survey Of Ski Area Press Kits
Preparing a press kit is a lot like going to a cocktail party. Look good, try to be sincere. Wear nice clothes and don’t…