SAM Coverage
Rental & Retail
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What’s New in Rental Gear for 2026-27
Suppliers balance innovation and consistency in the latest rental gear as rentals claim a bigger share of the market.
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Keeping Track in Rental
Rental departments generate a lot of data. Here’s how three ski areas stay on top of it all. Rental shops process a lot of…
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Fine-Tuning the Rental Buy
There’s a lot of careful work to be done before placing the purchase order. With participation in skiing, snowboarding, and XC down in 2023-24,…
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Tuning Out
We’ve come a long way since the days of operating each segment at a resort as a separate profit center. Learning Centers are putting…
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Bridging the Gap
For three years, the director of education and programs at PSIA-East, Kim Seevers, watched and listened as our industry embarked on a mission to…
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Strength in Numbers
The Midwest Ski Areas Association (MSAA), comprised of some 90 ski and snowboard areas across 11 states and southern Ontario, began looking at forming…
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Making a Good First Impression
The rental shop is often where we lose potential core customers. While every ski and snowboard resort has very specific needs and constraints, there…
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When In Doubt, Shop
In this day and age when shopping is creeping up on and sometimes surpassing the activities normally associated with ski resorts, operators must carefully…
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Intrawest: A Rental Profile
Rental shops get a bad rap. And it’s no wonder. Traditionally, rental shops have been located in hard-to-find places, they’ve been dark and there…
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Backshop Gear 2000
The skier who is ready to make turns on a resort’s ultra-groomed terrain with rental skis that have dull, rusty edges, gouges in the…