SAM Coverage
Summer Operations
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Hot Prospects
Summer operations hold the promise of high margins and profits, but achieving them takes a concerted effort. The growth of summer tourism provides winter…
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The Silver Standard
In-house expertise and a passion for mountain biking helped Silver Mountain, Idaho, build a viable summer business. Willy Bartlett spins in his chair, juggling…
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Animating the Park
Ski areas are figuring out what works at summer adventure parks, and what doesn’t. If you build it, they will come. But will they…
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Pricing Summer
Pricing summer activities is the season’s hardest task. After another mediocre winter, resorts are happily turning their attention to summer. And if winter does…
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Programs for Summer
Summer activities can be profitable. So can summer events. But the trifecta is activities, events, and programs. Industry conversations about summer operations often focus…
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Walking the Line
It’s barely five years since aerial adventure parks appeared in winter resorts, but they have become a key part of the landscape. A handful…
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Speak Out — Mountains of Opportunity
Simply put, this is the most important piece of legislation for public land resorts since the overhaul of the USFS fee system in 1996.…