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SAM Magazine—Queenstown, New Zealand, June 10, 2020—Ski Areas Association New Zealand (SAANZ) has shared its coronavirus-mitigating ...

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SAM Magazine—Aspen, Colo., June 10, 2020—The leaders of two of the biggest players in the mountain resort industry have responded to...

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SAM Magazine—Broomfield, Colo., June 4, 2020—Vail Resorts' third-quarter report showed the impact of the pandemic shutdown on busine...

NSAA awards 2020 Halley Obrien
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SAM Magazine—Lakewood, Colo., June 4, 2020—The National Ski Areas Association (NSAA) presented awards in sustainability, safety, gro...

Bousquet Mountain sold
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SAM Magazine—Pittsfield, Mass., June 1, 2020—Bousquet Mountain ski area in western Massachusetts has been acquired by Mill Town comm...

Jackson Hole Via Ferrata
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SAM Magazine—May 29, 2020—Multi-phase opening plans abound as resorts across the nation aim to get summer operations rolling. Memori...

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SAM Magazine—Lakewood, Colo., May 29, 2020—The National Ski Patrol (NSP), in partnership with Jones & Bartlett Learning (JBL), p...

A basin reopening
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SAM Magazine—Dillon, Colo., May 26, 2020—Arapahoe Basin’s variance request to partially reopen for skiing and snowboarding was app...

OIA Recreate Responsibly
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SAM Magazine—Boulder, Colo., May 21, 2020—The Outdoor Industry Association (OIA) is working with a national coalition of nonprofits,...

bill benneyan hermitage club
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SAM Magazine—Wilmington, Vt., May 20, 2020—Industry veteran Bill Benneyan has been appointed executive director and general manager ...

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SAM Magazine—Broomfield, Colo., May 20, 2020—Four of Vail Resorts’ properties in the East and Midwest will have new general manage...

Indy Pass 2020
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SAM Magazine—Portland, Ore., May 20, 2020—The Indy Pass has implemented a pass assurance program, lowered prices, and added new reso...

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SAM Magazine—Lakewood, Colo., May 19, 2020—Following a campaign led by NSAA’s Dave Byrd, state ski associations, and the governors...

JHMR Destimetrics
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SAM Magazine—Denver, May 19, 2020—Six weeks after the winter season was abruptly ended on March 15 by the Covid-19 pandemic, the 201...

Mt bachelor reopens
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SAM Magazine—May 18, 2020—Across the country, government officials are easing restrictions enacted to mitigate the spread of COVID-1...