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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America. Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...
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SAM Magazine—Lakewood, Colo., Jan. 9, 2024—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has named Jeff Lifgren as its new CEO, following an extensive national search. Lifgren, the former Vail Resorts ski and snowboard school executive sponsor, will start Jan. 13. “We are thrilled t...
SAM Magazine—Park City, Utah, Jan. 8, 2025—Vail Resorts and the Park City Professional Ski Patrol Association (PCPSPA) have reached a tentative contract agreement following a mediated negotiating session on Jan. 7, ending the ski patrollers’ 12-day strike. The union unit will vote to ratify the agreement today. Park City Mountain owner Vail ...
SAM Magazine—Whistler, British Columbia, Jan. 7, 2025—Industry luminary and Canadian Ski Hall of Fame inductee Roger McCarthy died unexpectedly over the weekend. He was 75.Courtesy of Canadian Ski Hall of Fame & Museum "Roger was an authentic leader who connected with his team at every level. That connection resulted in an organizational e...
SAM Magazine—Cambridge, Vt., Jan. 3, 2024—Good snowmaking conditions, timely—and in some cases abundant—snowfall, and high demand from skiers and riders were among the contributing factors that ski areas across North America cited as the catalysts for strong business over the extended holiday period of Christmas to New Years. WEST Pho...
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive. PEOPLE KARA FINLEY, TAMARACK RESORT, ID Tamarack Resort chief financial officer Kara Finley is now also the resort’s ...
SAM Magazine—L’Anse-Saint-Jean, Quebec, and Enfield, N.H., Dec. 31, 2024—Two community-owned ski areas have forged a unique partnership. Starting this winter, season pass holders from Mont Edouard in Quebec and Whaleback Mountain in New Hampshire have unlimited reciprocal access at no additional cost. “As community-owned ski areas, we shar...
SAM Magazine—Park City, Utah, Dec. 31, 2024—Park City ski patrollers went on strike Friday, Dec. 27, after a breakdown in mediated contract negotiations with Park City Mountain-owner Vail Resorts. In a statement shared online, the Park City Professional Ski Patrol Association (PCPSPA) cited “Vail’s bad faith tactics” in a Thursday, Dec. ...
SAM Magazine—Brighton, Mich., Dec. 30, 2024—Vail Resorts has promoted Megan Greenlee from senior manager of food and beverage at Afton Alps, Minn., to general manager of Mt. Brighton in Michigan, effective January 13.Credit to Mt. Brighton She succeeds Mike Giorgio, who took over as general manager of Stowe Mountain Resort, Vt., in November....
SAM Magazine—Dresser, Wis., Dec. 20, 2024—Photo credit: Krista HoldenSeventeen female terrain park builders gathered Dec. 8-14 at Trollhaugen Ski Area for the 4th annual Take the Rake—a weeklong event where female diggers and snowcat operators attend shop clinics and on-hill workshops to learn about topics ranging from rail setting and park m...
SAM Magazine—Cheyenne, Wyo., Dec. 20, 2024—Grand America Hotels & Resorts has promoted Pete Sonntag to chief operating officer of Sun Valley Resort, Idaho, and Davy Ratchford to chief operating officer of Snowbasin Resort, Utah. Both will also continue in their current capacity as general managers of their respective resorts. Davy Ratchfo...
SAM Magazine—Park City, Utah, Dec. 18, 2024—Vail Resorts and union representatives for the Park City Professional Ski Patrol Association (PCPSPA) have agreed to mediation following a Dec. 16 bargaining session. Courtesy of the Park City Professional Ski Patrol Association Members of PCPSPA unanimously voted Dec. 14 to authorize the union to d...
SAM Magazine—Winter Park, Colo. Dec. 16, 2024—Bookings for the winter months surged during November at Western resorts, according to the monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. For participating properties in 17 mountain destinations across seven western U.S. states the combination of occupancy...
SAM Magazine—Natick, Mass., Dec. 16, 2024—More than 1,700 votes were cast in the 18th annual SAM Terrain Park Contest in which a total of 60 resort-submitted entries from ski areas around the globe competed for the top spot in one of four categories: features, events, edits, and park crews. A selection of entries was shared in the November 2...
SAM Magazine—Broomfield, Colo., Dec. 11, 2024—Vail Resorts (VR) has reported results for the first quarter of fiscal 2025 ended Oct. 31 and provided season pass sales results for the 2024-25 season. For the quarter, financial results were similar to the prior-year period. Total net revenue increased $1.7 million, or 0.7 percent, to $260.3 ...
SAM Magazine—West Dover, Vt., Dec. 4, 2024—Lea Gabrielle Potts is the new vice president and general manager of Mount Snow, Vt., effective Dec. 19. A newcomer to the ski industry, Potts fills a seat that’s been vacant since late July when former Mount Snow VP and GM Brian Suhadolc departed for Whistler Blackcomb in British Columbia. Accord...
