In This Issue
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They Don’t Speak French In Paris, Kentucky
A breakthrough study based on the 1994 National Skier Opinion Survey (NSOS) reveals distinct regional differences among skiers and skier preferences. Includes…
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The Environment And Your Customer
A report covering the results from the third annual Roper study on the attitudes of Americans and skiers towards environmental issues. Includes…
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We’ve Come A Long Way
Seventeen years of NSAA’s annual economic studies provide a rich perspective for viewing what has been wrought by the ski industry. Essentially…
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Slc Aims For 2002
With many facilities in place and more under construction, Salt Lake City, Utah, is betting on winning the Winter Olympics in 2002.…
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Ski Media Incest
In the mid-1980s, ski magazines began to lose checks and balances between advertising and editorial, a situation that raises ethical and credibility…
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Environmental Awards
Times Mirror Magazines passed out its environmental awards and inaugurated the Golden Eagle Awards for Environmental Excellence at the NSAA national convention.…
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The Proposed New Ada Regs: Will They Work?
A look at new Americans with Disabilities Act (ADA) regulations that pertain to the resort industry. Article addresses key points and tells…
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Cross Country On An Up-Trend
A report from the 1994 summit meeting of the Cross Country Ski Areas Association (CCSAA) after a “watershed” winter for the sport.
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1994 Convention Highlights
Notes on the events and speeches of the NSAA convention in Marco Island, Fla., including a summary of meetings between NSAA and…
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Marketing Gets Low Grades At Sia Forum
A look at the Ski Industries America marketing plan and an excerpt from Milton Brand’s stinging indictment of SIA’s failure to reach…
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New Initiatives By U.S. Skiing
A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports,…
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They’re All Ropeways!
Calls for the industry to use a clearly-defined general term for uphill transport: “ropeways,” rather than the inaccurate and inappropriate “passenger tramway”…
