SAM Coverage
Jim Spring
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Small Areas As Breeders: Myth Or Reality?
Are small ski areas truly the “breeding grounds” of new skiers, or is this assumption an unchallenged myth? The editor of this magazine asked…
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Targeting The Elusive, Unfaithful Skier Market
The ski industry decided to find out about the meanderings of what it suspected was an unfaithful consumer base. The unsuspecting targets of the…

