SAM Coverage
Jim Spring
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Who’s on the Slopes?
Skier visit numbers should be up, especially at areas that are an easy drive from metropolitan markets. “Getting there” expeditiously and without major hassles…
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Small Areas As Breeders: Myth Or Reality?
Are small ski areas truly the “breeding grounds” of new skiers, or is this assumption an unchallenged myth? The editor of this magazine asked…
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Targeting The Elusive, Unfaithful Skier Market
The ski industry decided to find out about the meanderings of what it suspected was an unfaithful consumer base. The unsuspecting targets of the…
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How Many Skiers Are There Anyway?
In the July 1991 issue of SAM we ran an Issues piece by Jim Spring, partner in the research service of Leisure Trends/Gallup (LT/G),…