In This Issue
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Industry Reports
End-of-Season Numbers Not So Bad, SLOC Reports Profit, Heavenly Deal Closes, Club Med Leaves Copper, USSA and NBC Ink Deal, Breckenridge Gets…
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Marketing from the Inside Out
The most powerful marketing tool for a ski resort is its customer- here’s how you can discovered who these very important skiers…
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2002-2003 Media Directory
Annual roundup of special winter sports sections in major metropolitan newspapers and industry-specific magazines across North America.
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Weather Report: Skies Are Clearing Up
Meteorologists can be a ski area’s worst enemy, but there are ways to win them over and create a fan of your…
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Places and Faces
Snapshots from industry shows throughout the season.
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The Ski Industry Discovers Puppy Love
Man’s best friend is no longer an unwanted guest at many mountain resorts. Here’s why catering to the dog can go a…
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The War of the Passes
A look into the 2002-2003 ticket/pass prices for different regions and how the range of prices has increased within the industry.
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All in the Family
A family limited partnership can be a smart way to transfer ski area ownership to the next generation.
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Fall Consumer Ski Show Schedule
2002-2003 Consumer show schedule along with show contacts.
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SAM Idea Files
Hunter Mountain, N.Y. finds solutions for inflating tires, hydrostatic drives, and stop gates.
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Blue Pages
SIA Changes Date–Again, and Again?; Squaw Cleared in EPA Investigation; Big Verdict in Snowboarder Lawsuit; Numbers, Numbers Everywhere, But What is One…
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Speak-Out
A Memorable (NSAA) Convention, Get Smart About Ski School, The Shade of Things to Come, and Foul Language.
