In This Issue
-
2002-2003 Media Directory
Annual roundup of special winter sports sections in major metropolitan newspapers and industry-specific magazines across North America.
-
Places and Faces
Snapshots from industry shows throughout the season.
-
Fall Consumer Ski Show Schedule
2002-2003 Consumer show schedule along with show contacts.
-
Industry Reports
End-of-Season Numbers Not So Bad The Kottke End-of-Season numbers for the 2001-2002 season were released and despite 9/11, late openings and a…
-
Marketing from the Inside Out
What attracts the most customers to your resort? Is it the high-speed lifts, the snowmaking and super grooming, the new base lodge,…
-
Weather Report: Skies Are Clearing Up
A few years ago, meteorologist Paul Goodloe at The Weather Channel questioned the five inches of fresh snow reported by Snowshoe Mountain…
-
The Ski Industry Discovers Puppy Love
Sit. These are well-behaved dog stories. Actually, these stories are about many well-behaved dogs and their masters who annually visit mountain resorts…
-
The War of the Passes
Remember when there wasn’t much of a ticket-price spread between the biggest and smallest areas? It wasn’t all that long ago that…
-
Tribal Marketing
I saw Slats Grabski up at Tantamount on the last day of the ski season. He skied slush until the lifts closed,…
-
All in the Family
Tired of paying more than your fair share of taxes? The family limited partnership (FLP) may be the best way to keep…
-
SAM Idea Files
The following ideas all come from Hunter Mountain, N.Y. Idea #1: Inflating Tires Because many detachable lifts have pneumatic tires on the…
-
Blue Pages
SIA Changes Dates—Again, and Again? Snowsports Industries America (SIA) can’t get a date. After 20 years of debating the best timing for…
