In This Issue
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Publisher’s Memo :: July 2017
The Hills Are Alive, and A Little Change Can Be a Good Thing The Hills Are Alive School is out. Time for…
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Camps on the Rise
Summer camps for families and kids are boosting the bottom line at winter resorts nationwide. As ski resorts around the country hunt…
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10 Under 30 :: 2017
Meet 10 outstanding and inspiring twenty-somethings who are having an impact. This story is from the SAM print archive Subscribers can read…
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How to Sell Summer
Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them. In…
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A Challenge to “The Jay Way”
A first-person account of the day the Securities and Exchange Commission seized Jay Peak, and of Jay’s eventual triumph over adversity. ENOUGH…
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Making Skiing Fun Again
To build our sports, reframe skiing—and riding—as a mountain experience. Our sports’ beauty is what seduces guests into becoming skiers and riders.…
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The Power of Passion
Midwestern operators Chip Perfect and Dave Grenier talk candidly about the essential values shared by top leaders in the industry. It takes…
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Speak Out :: July 2017
Lift Mechanics: A Developing Dilemma As an industry, we have grown dramatically from our early days in the 1930s. Our uphill infrastructure…
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News & Views :: July 2017
Climate commitment, the coming eclipse, Sid’s swan song, people and suppliers news, and more. It´s Not Easy Being Green The ski industry’s…
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Details Matter
Eight steps to protect your summer business. This article is reprinted from SAM’s sister publication, Adventure Park Insider, Winter 2017. See…
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Getting With The Program
All chairlift mechanics in Ontario must be certified through rigorous training and testing, and there are no exceptions. How’s that working out?…
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Mountain Spy :: July 2017
SAM goes undercover to ask, “Is there a family bathroom at the resort?” The Question: Is there a family bathroom at the…
