In This Issue
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By the Numbers
The habits and preferences of our guests are changing. Do you know what they are looking for at your resort?
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The Best and Worst Ads of ’04-’05
Our second annual look at what hit and what missed in resort advertising.
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Bending the Line
Some obstacles are unavoidable as these lift builders found out. But instead of relocating terminals and towers, these lifts step out of…
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The Digital Mountain
With the marvels of modern technology, area operators can bring the mountain to the home, the office and the courtroom with digital…
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Economic Analysis: Profits Still Strong
Improving upon last year’s numbers, resorts posted stronger profits this year, despite a decline in skier visits. Winter resorts profited surprisingly well…
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Grooming Vehicles 2005
No big changes in this year’s pack of grooming vehicles, but a new entry and some power and comfort upgrades make choosing…
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The New Brand
Websites are more than just a brochure-they are ever-evolving marketing tools that need to cater to every user. Here are some tips.
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SAM Idea Files
A locking sprocket, warning lights and glow-in-the-dark steps are some of the great ideas from creative ski resorts.
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Speak-Out
The Facts on On-Slope Collisions by Dave Irons. Does Your Website Talk to Beginners? by Mike Smedley. What Beast in the East?…
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Industry Reports
Quiksilver Adquires Rossignol. Mammoth Goes on the Block. ASC Sells Haystack. Sugar Loaf Gets New Owner. Arizona Snowbowl Gets Nod to Expand.…
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Buying In
It’s one thing to espouse diversity in your company, it’s another to get employees on board with the plan.
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Shaping A Safety Culture
By shifting safety from a priority to a value, ski areas can save money and cut down on the number of on-the-job…
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Controlling Quality
Here’s a checklist to help serve up the best rental experience.
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Blue Pages
AIG: In need of re-assurance? Rent our ski area–please. Miller wins world cup, plans own tour. Reading the signs in the retail…
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A Matter of Extremes
It was a record year in Utah and New Mexico, but a forgettable year in the Pacific Northwest.
