In This Issue
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The State of Resort Social Media Marketing: 2018
Social media have revolutionized the way resorts communicate with guests. Here’s a look at how these media have evolved, and how to take…
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2018 Terrain Park Contest
Our 14th annual Terrain Park Contest is the best yet, thanks to a new category called Bread and Butter, and tons of…
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Positive Disruption
Resort software and e-commerce can complicate the guest experience. Joe Hession hopes that SnowCloud solves the integration puzzle. The mountain resort industry lags…
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CCSAA Moves Into the Future
The XC association faces many of the same issues as NSAA, plus a few of its own. And like NSAA, CCSAA is…
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Construction Site :: November 2018
In this expanded edition, we look at a wide range of capital investments, at resorts big and small, from Whistler Blackcomb, B.C.,…
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Idea Files :: November 2018
Clever thoughts for lift ops: safety netting, organizing lift shack information, and a do-it-yourself bullwheel cover. SAFETY NET The arrival deck…
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Publisher’s Memo :: November 2018
We are all about the future. We Are All About the Future Leadership succession has been, and remains, a high priority for…
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On the Road :: November 2018
Regional Shows, Summer Ops Camp NEW ENGLAND SUMMIT — SUNDAY RIVER, MAINE, SEPTEMBER 11-13 This year’s New England Summit drew a crowd…
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News & Views :: November 2018
Climate Action, Marketing BINGO, thoughts on year-round ops, and the latest supplier developments and resort personnel moves By coincidence, NSAA released…
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What is ANSI B77 and Who Should be Reading This Column?
We’re launching this new periodic column within SAM to help educate and share important information about the lifts portion of our industry. Whether…
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Pass Sales Keep Rising
Despite Epic and Ikon, pass sales are growing at many smaller and independent resorts. With the entrance of the Ikon and the…
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Thinking About Safety
What does it take to hold risks to a minimum, for both guests and employees? In March 1978, Squaw Valley was rocked…
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Mountain Spy :: November 2018
“Should I put my kids in lessons or teach them myself?” The Question: I’m a pretty good skier and would like for…
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Are Millennials Really That Different?
Along with their unique attributes and concerns, Millennials display encouraging signs of satisfaction and loyalty. Resorts are counting on the Millennial generation,…
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How to Handle a Labor Audit
Inspections for wage and hour law compliance by state and federal authorities are increasingly common. It seems the mountain resort industry is…
