The Voice of the Mountain Resort Industry  |  Est. 1962

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  • Coasting Along

    Coasting Along

    The mountain coaster market is expanding and new tech is improving safety and throughput.   This story is from the SAM print archive Subscribers…

  • From Tee to Green

    From Tee to Green

    How to improve your golf course—and maybe its ranking—without breaking the bank.   This story is from the SAM print archive Subscribers can read…

  • Adventure Playgrounds

    Adventure Playgrounds

    Playgrounds can expand a ski area’s appeal and help accommodate everyone in the family without straining staff or the checkbook. One of the first rules…

  • Summer Ops in Hindsight

    Summer Ops in Hindsight

    With more than a decade of summer operations under their belts, resort operators have learned what works and what doesn’t, and can see what’s…

  • Luxury Gone Wild

    Luxury Gone Wild

    The growth in popularity of glamping, a.k.a. glamorous camping, cannot be ignored. Learn from resorts that are making the most of the opportunity.  Glamping,…

  • Summer of Love

    Summer of Love

    It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer. After…

  • Welcome to the Outdoors

    Welcome to the Outdoors

    The huge influx of new outdoor participants is an opportunity resorts can capitalize on in 2021, and beyond.     As the pandemic changed…

  • Pathways to Opportunity

    Pathways to Opportunity

    High-quality, multi-use trail systems are the key to welcoming new and experienced outdoor enthusiasts. Multi-use trails form the baseline of any outdoor recreation offering,…

  • Riding into the Future

    Riding into the Future

    Bike parks did big business in 2020, and operators learned some important lessons that will help ensure future success. Editor’s note: We turned to Dave…

  • Learning from Summer Ops

    Learning from Summer Ops

    Resorts experienced some pleasant surprises from their summer activities and gained insights into winter ops. As ski resorts around the country slowly reopened for…

  • Online Exclusive :: Bike Instructor Certification Matters

    Online Exclusive :: Bike Instructor Certification Matters

    Bike instructor certification—like ski and snowboard certification—helps teachers better cater to two-wheeled guests. Here’s a look at Snowmass’s experience. At all times, our goal…

  • Pay to (Snow) Play

    Pay to (Snow) Play

    What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A game-changing experiment…

  • E-Bikes: Full Speed Ahead

    E-Bikes: Full Speed Ahead

    As e-bike sales explode, resorts (and others) are grappling with how to integrate them into their trails and operations.   In the last three…

  • Via Ferratas

    Via Ferratas

    These popular European activities are beginning to make their mark as summer attractions at North American ski areas. Looking for a connection between a…

  • All Downhill From Here

    All Downhill From Here

    Mountain biking’s second wave continues to build as resorts develop and refine trail systems and skills parks. Mountain biking and skiing are hardly strange…

  • Set Up for Success in Gatlinburg

    Set Up for Success in Gatlinburg

    This resort town on the edge of the Great Smokey Mountains can teach winter resorts a great deal about summer business. Nestled at the…

  • Deep Roots

    Deep Roots

    The Treehouse at Snowmass weaves nature with convenience to provide year-round programming for children. The Treehouse Kid’s Adventure Center in the base village at…

  • Disc Golf Done Right

    Disc Golf Done Right

    Disc golf is growing at a record pace, and mountain resorts can capitalize on it without much capital. Perhaps resorts underplay disc golf because it’s…