SAM Coverage
Activities
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Fishing for Publicity
It’s early June 2004. The slopes up on the hillside are lush green, except for the bright-white patch of snow where 600 skiers and…
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Beyond the Slopes
Counter-seasonal attractions and businesses have become significant sources of income for many winter resorts over the past few decades. These developments often produce other…
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Of Mountains and Motors
As winter resorts try to become entertainment facilities for the masses, some have looked to a rather unorthodox form of business revenue—snocross. Snocross is…
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Skates, Boards, Plywood and Asphalt
Slant walls, pyramids, fun boxes, corner elbows and rails … all part of the jargon that describes the hits for a successful skatepark. For…
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More Than a Drive
For golf-course designer Ron Garl, a driving range is a driving range, whether for practice or for teaching. “The short game—from 100 yards in—is…
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Playing it Safe
The Bureau of Labor Statistics reported that in 1998, 1.7 million injuries and illnesses resulted in lost work time for businesses. Wrist and knee…
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The X Games Delivers Bigtime But Should We Ask For More
The ESPN Winter X Games were a resounding success at Mt. Snow, Vt., last February. In what has become one of the world’s most…
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Reprise Of An Old Refrain
Interest in snowshoeing, seemingly frozen in time somewhere in the Bronze Age, is heating up. The warming trend is sparked by fresh competition among…
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Catching Amusement Trends
A trend in the amusement business is participatory attractions where the customer controls his destiny within the attraction. With this innovation, the amusement business…