SAM Coverage
Activities
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Reinventing Summer
Revenue-generating summer attractions don’t have to break the bank. Summer has long been a season of quandary for ski resorts. Winter ends, revenues dry…
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Blue Pages :: Setpember 2009
BANKING ON EL NIÑO… FALLOUT FROM THE CREDIT CRISIS… WINTER PARK SKI TRAIN NOT DEAD YET… “DON’T MOVE FIREWOOD” CAMPAIGN EXPANDS… CHEER UP: YOU…
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Mountain Spy :: March 2010
Mountain spy Liz Eren has proven time and again, it’s not the answer to the question, but how the question is handled. THE QUESTION:…
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Going Down the Tubes
Resorts find tubing succeeds year-round. Summer tubing can be both profitable and promotional for winter resorts. As with winter tubing, profit margins are high,…
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Construction Site :: September 2010
Here’s an expanded look at summer operations. SPIRIT MOUNTAIN, MINNESOTA Spirit has installed the first year-round alpine coaster in the U.S. Midwest. The $2.3…
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Summer Biz Blooms
New and old attractions alike drew big numbers of summer visitors. In early July, Chris Hale, VP of sales and marketing at Shanty Creek,…
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Mountain Spy :: September 2010
Mountain Spy Liz Eren tests out the summer work force with what is a seemingly simple question on summer activities. THE QUESTION: WHAT KIND…
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Park and Ride
Mountain bike parks have come a long way and are poised for growth, so long as resorts serve riders’ needs well. It’s late spring…
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Fun and Games
The summer attractions trade show, IAPPA, has a great deal to teach winter resorts about business year-round. Human lizards. Ropes courses. Greaseless fryers. A…
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The Second Biking
Sure mountain biking and ski areas have been synonymous for years, but is there major growth ahead? Mountain biking has become a major summer…
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Bring On the Heat
The annual IAPPA show was full of great ideas for summer revenues. Ghouls that talk and turn heads (their own). Motion rides, thrill rides,…
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The Ultimate Treehouse
Aspen/Snowmass started from scratch and created the ideal children’s center. “Investing in the youngest generation” is a dictum the Aspen Skiing Company has taken…
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Mountain Spy :: July 2008
For this edition of Mountain Spy, our 007 Liz Eren tackled group visits with the usual varying results, though none were too awful. The…
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Summer’s in the Air
Mt. Hood Skibowl takes summer activities to a new level. When it comes to summertime, the folks at Mt. Hood Skibowl do not mess…
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Shift the Risk
If you’re planning on holding special events this summer or next season, here’s what you need to know. As spring and summer approach, resorts…
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Taking the Mystery Out of Customer Service
Camelback’s mystery shopper program has helped take its customer focus to a new level. When Art Berry took over Camelback Ski Area and Camelbeach…
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Diving In
The first article in a special section on summer entertainment. Here we look at the lure of waterparks. The bar chart representing the growth…
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A Blast From the Past
Mountains have the edge on selling gravity thrill rides, so maybe it’s time to take a look at the Alpine Slide again. It’s as…