SAM Coverage
Business
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Urgent Aims: Growth, Diversity
Forget the pass wars for the moment. What is being done to actually grow winter sports? Growing and diversifying the sport are the industry’s…
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Summit Series :: Finance and Revenue
The third installment of the SAM Summit Series leadership mentoring program focuses on managing expenses and, more importantly, how to drive revenue. This story…
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Better Late Than Never
March snow helped offset a slow start to the season for many resorts, but didn’t erase the early deficit. Forget the lion. March was…
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The Big Nine: Summer (O)Ops Pitfalls
Summer operations risk and exposure nearly equal those of winter. You’ve heard it before: Summer is NOT winter. This, of course, applies to so…
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Trailblazers :: March 2018
SnoCountry’s Chuck Devine If you’ve ever listened to the radio, you’ve probably heard Chuck Devine’s voice. He’s been “preaching the gospel of skiing” on…
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Valuable Resources
Mining for nuggets in the NSAA Economic Analysis and Kottke Report. To know where you are going, it helps to understand where you have…
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Doing Business Sustainably
Taos Ski Valley has found multiple benefits in the triple bottom line. Taos Ski Valley is 20 miles and 2,300 feet above its namesake,…
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Build a Better Workplace
Four steps to improve your workplace culture—for everyone—and boost the bottom line. Led by women who have risked much to reclaim their power and…
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Riding the Olympic Wave?
Despite an expected spike in visibility and interest from the Winter Games, resorts weren’t planning extraordinary measures to channel that awareness into trial. The…
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Events: What’s the Value?
Hosting events, especially in summer, can have a bunch of benefits. In mid-September, 10,000 athletes swarmed over Killington, Vt., for the Spartan Race, a…
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A Wise Target Market
Get ’em while they last: senior skiers remain an attractive and lucrative demographic. If you were a CEO or a VP of marketing and someone…
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Artificial Surfaces: Endless Winter
Synthetic slopes are growing in number. Will operators reap the benefits of longer seasons or year-round operation? The idea of year-round fun for a…
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ISKINY-PSAA Expo 2017
It was Pennsylvania’s turn to host the annual joint-expo that gathers member resorts from both the Ski Areas of New York and the Pennsylvania…
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New England Summit 2017
This year’s New England Summit, Sept. 12-14, drew a large crowd over three beautiful fall days to Sunday River, Maine. On tap were 35…
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National Hall Inducts Eight Greats
U.S. Ski and Snowboard Hall of Fame and MuseumSAM Magazine—Ishpeming, Mich., Sept. 20, 2017—Eight noted ski and snowboard athletes and sport builders form the…
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Sugarloaf to Offer Cat Skiing
SAM Magazine—Carrabassett Valley, Maine, Sept. 15, 2017—Sugarloaf Mountain in Maine will offer cat skiing this winter on its Burnt Mountain terrain, which until this…
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Will They Come Back?
Despite last winter’s lack of snow, season pass sales are surprisingly good. As of late September, resorts across the country were reporting season pass…
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Blue Pages :: November 2012
EMPEROR OF THE NORTHEAST KINGDOM… GORE, MILLER FORM CLIMATE TEAM… WILD MOUNTAIN IS FIRST TO OPEN [SORT OF]… WILD SEASON FOR WILDFIRES… TAMARACK RESORT…