SAM Coverage
Marketing
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Bedless Destination
Without a bed base, Mt. Hood Meadows, Oregon, couldn’t compete as a destination ski resort but without big bucks, it couldn’t construct overnight housing.…
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What Do Singles Want? Try Romance
Effectively targeting the singles market is more of an exercise in emphasis than structural change: talk about romance, not inches of powder. Includes other…
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Freaks Of Nature
An examination of the project Dan Nathanson of Warner Records developed with marketing entrepreneur Jack Turner to take advantage of an apparent link between…
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Why Not Public Radio?
Though public radio operates under certain advertising restrictions, a strong correlation between the demographic profile of skiers and public radio listeners suggests that ski…
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The Industry Focus– Kids
In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24 year old…
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The Way To A Young Heart Is Through The Ears
Why music is the way for the ski industry to reach today’s young people.
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A Focus On The Young
SAM applauds the decision of industry leaders to market to the 10 to 24 age group for continued growth.
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Women’s Needs, Women’s Voices
The newly-formed Snow Sports Association for Women (SSAW) addresses industry lack of sensitivity to the female demographic.
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Where Still More Children Are
A notable addition to the junior programs listed in SAM, January 1997, that are introducing kids to winter sports. John Mohan runs two programs:…
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Reinventing Tourism Promotion In Colorado
Colorado governor Roy Romer called the Colorado Tourism Summit to explore alternatives in the face of the demise of the Colorado Tourism Board. Article…
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Keeping Women Coming Back
Jeannie Thoren is taking her women’s equipment clinics to midwestern areas to make the sport user-friendly for women. This piece explores the merit of…
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Discount Lift Tickets Reaching Epidemic Proportions
An in-depth look at the pros and cons of discounted tickets. Covers strategies of ski areas that offer many types of tickets and those…
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Kids Can’t Afford To Ski
A look at the rising costs of ski vacations and some of the current trends in lodging that make skiing more accessible to the…
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Searching For Supermodels
In December, 1993, Killington, Vt., hosted a fashion model search for the Elite modeling agency, which was looking to tap into the healthy and…
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It’s Not What You Say, It’s How You Say It.
Advertising errors are easily corrected when they are recognized. Article offers general advice on common misconceptions in ski area advertising.
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Marketing Gets Low Grades At Sia Forum
A look at the Ski Industries America marketing plan and an excerpt from Milton Brand’s stinging indictment of SIA’s failure to reach their targeted…
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New Initiatives By U.S. Skiing
A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports, with a…