SAM Coverage
Marketing
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Seth Says: Whiskey Bottle Marketing
Seth’s buddy, Slats Grabski, holds forth on how ski business works, taking into account IPOs, marketing programs and staying afloat by trimming costs.
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Getting Kids: It Won’t Be Easy!
A cautionary note based on societal dynamics as the ski industry seeks market growth, and a call for realistic goals in the pursuit of…
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A Boomer’s Plea
The author, a baby boomer himself, comments on the current emphasis on youth marketing and explains how and why ski areas should be marketing…
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Think Globally, Sell Locally
The author examines the problems faced by NSAA in promoting its new youth marketing program, pointing out the history of previously unsuccessful joint efforts…
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Consumer For A Day
An industry insider decided to find out what it was like to choose a destination for a family vacation from brochures ordered up from…
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No Discount For Some Socal Areas
Three out of the four major Southern California ski areas are streamlining ticket prices and throwing out many discounts, but the biggest surprise of…
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Testing For Future Turf
An examination of the situation in Colorado, which is shaping up as a testing ground for future turf wars among the giant ski conglomerates…
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Frequent Skier Deals On The Rise
A look at frequent skier deals at resorts around the country, which have multiplied in the face of ski area consolidation.
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Free Your Mind
Freeriding, the newest evolution of ‘extreme’ for both skiing and snowboarding, is coming to the slopes. With certain accomodations for new events, terrain and…
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What Do Mothers Want?
The decline in numbers of women skiers can be attributed to a variety of factors: “hassle factor,” poor promotion of benefits and services to…
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Slicing And Dicing The Market
Market segmentation is all the rage as ski marketers search for ever more creative ways to get a piece of the pie.
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Message From A Skiing Parent
Cathy Robbins, a longtime industry insider, writes from her current point of view as a member of the public with two small children, pointing…
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Ethnic Marketing
Northstar-at-Tahoe finds that targeting the dynamic Asian-American market in the San Francisco Bay area is well worth the effort.
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What Do Teenagers Want?
In the experience of several ski areas, the growing number of teenagers can be successfully wowed and won with tested techniques.
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Winter Is Cool, Downhilling Hip
In order to be successful in selling more people on various winter sport recreation options, the industry must first sell the public on winter…
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Downsizing Snofones
The ubiquitous toll-free 800-number for snow condition reports is on the wane at many ski areas. It’s not lack of skier interest, but the…