SAM Coverage
Marketing
-
Areas Taking Innovative Outlook
A look at some of the rejuvenated plans for areas across the country to combat the poor showings of last season. Some programs are…
-
Ski Schools Are Selling The Wrong Product
A look at the marketing and selling of ski lessons and how the public perceives the value gained from these lessons. The author suggests…
-
Snowmaking Goes Public In California
A major commitment has been made by some California ski resorts to educate their skiing public on the merits of early season machine-made snow.…
-
Ski Display At Shopping Malls
A look at a travelling ski show that will be touring Eastern shopping malls touting the sport and providing specific information to passerbys. Created…
-
Regional Promotions And Corporate Sponsors
A look at some of the promotional plans that will be filling the void in the absence of a national marketing campaign by USIA.…
-
Summer Business
A look at the business of summer sports and activities at ski areas. Depending on the region, summer business varies from non-existent to a…
-
Are We Giving Away The Store?
A critique of the numerous operations outside the ski industry that are selling discounted packages to ski consumers. Don McKay, general manager of Tyrol…
-
Ski Equipment: Barrier To Market Growth?
A controversial editorial on the technological level of equipment and how it affects the novice consumer asking whether the complexity of today’s equipment take…
-
How Many New Skiers? Or The Murky Path Of Promotional Math
USIA bought baseline research for tomorrow and tried to whip it into a sales pitch for today. SAM attempts some perspective on the research…
-
A Million Bucks In The Bank
A look at the financing of an entire season’s operating costs through the preseason sale of season passes. Spirit Mountain, Minn., has used a…
-
Guest Accomdations, More Than A Bed
This article is currently not available online. Please email [email protected] for a pdf copy of the article
-
Baby Boomers, Seniors And Quality Headline Ski Magazine Week
Attendees at this year’s Ski Magazine Week at Aspen, Colo., garnered many useful ideas and a few surprising facts in the sessions and workshops…
-
Consistency Counts At Camelback
Camelback looks back on a management policy that prevailed through all conditions. Bottom line: it pleased cutomers and made money. A Profile in Profit.
-
Attracting New Skiers
This article is currently not available online. Please email [email protected] for a pdf copy of the article
-
Attracting New Skiers
This article is currently not available online. Please email [email protected] for a pdf copy of the article
-
The Airfare Impact
This article is currently not available online. Please email [email protected] for a pdf copy of the article
-
One Area Or An Industry
This article is currently not available online. Please email [email protected] for a pdf copy of the article
-
One Area Or An Industry
This article is currently not available online. Please email [email protected] for a pdf copy of the article