SAM Coverage
Marketing
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Pick Your Price And Your Place
For years the ski industry has been hearing that the cost of skiing is getting too high. Ski areas have responded with explanations that…
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Madison Avenue Invades Hunter
Hunter Mountain, N.Y., has long played host to special groups of skiers — chefs, nurses, firemen, to name a few — so it was…
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A Survey Of Ski Area Press Kits
Preparing a press kit is a lot like going to a cocktail party. Look good, try to be sincere. Wear nice clothes and don’t…
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January Promos: Unusual Approaches Boost Business
Ted Motschman, president and general manager of Mt. LaCrosse, Wisc., is a pro football fan, so he takes personal satisfaction in his area’s Super…
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Making The Customer Connection
An eight-stop tour around the country, as a seminar leader for the Institute of Ski Areas Studies, opened a window to the policies and…
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Mid-Term Grade For Ski It To Believe It
Grades for “Ski It To Believe It” will be posted in mid-March at the annual meeting of USIA when year two of the plan…
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The Consumer Ski Shows
Quo vadis consumer ski show? Are they an endangered species? Ski area operators, despite their concern with the environment, may not be too concerned…
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Skiers Past, Present & Potential
At the end of the 1977-78 ski season the U.S. Forest Service undertook a nationwide skier market study. Sno-engineering, Inc. and Opinion Research Corporation…
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Marketplace– The Black Skier Market
Last winter, the largest organized ski group on any single mountain at one time was the Flatland Ski Association, convening for their annual long…
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Marketplace
Ships passing in the night. Here we are, in the midst of the energy crisis ocean. We “man the yardarms and run full speed…
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The Market Place
Most ski area marketing directors don’t read the newspaper. But, simply because they live in places where people come to “get away from it…
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How Big The Market?
How big is our market? Who are our best customers? What are their spnding patterns? What motivates them? How can we attract more people…
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Fact Sheet
A vital document for the ski writer is an area’s fact sheet. What exactly should it contain? To be most useful to most reporters…
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Photography
How can photography help your ski resort make money? It is surprising how many ski resorts forget that simple point. If you don’t have…
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Ski Promotions
Available to today’s ski area marketing executives are several programs underwrittten by outside-the-industry dollars. The grandaddy, of course, is NASTAR, but there are several…
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Newspapers
With all the current emphasis on reaching non-skiers and getting them to take up the sport, newspapers are an obviously powerful medium for doing…
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The Vacation Skiers
Putting the skier under the microscope is always interesting, and sometimes illuminating. Starting in 1950, Ski Magazine has produced a large volume of research…
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Televising Snow
Reporting ski area snow conditions on television sometimes falls into the category of “news” during weather wrap-up features, but this is the exception. Television…