SAM Coverage
Marketing
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Publish Or Perish?
Why does a ski area print its own newspaper? The question provokes varying responses from ski area operators, marketing personnel and observers, which fall…
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Effective Brochures
It wasn’t just another party of ski people who would sit around and discuss the ski business. I had planned an unusual activity: looking…
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Radio Advertising
Radios may be the most ubiquitious artifact on the American scene. Consider these facts: 98.6% of all homes have at least one working radio.…
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Media-Making Your Own Film
The best way to sell your ski area is to have skiers see it on an absolutely perfect day, when the temperature is moderate,…
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Media-Newspapers
With all the current emphasis on reaching non-skiers and getting them to take up the sport, newspapers are an obviously powerful medium for doing…
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Media-Publicity Photos
Tucked away in the mountains of Colorado is a ski area with an ambition to be in the big time. Sadly, it may never…
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Night Skiing
One month’s electric bill for Bristol Mountain ski area is just over $33,000. This may not be too spectacular when put against an Aspen…
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Package It!
Legend says those magic words — “package it” — are what made Coca Cola and Aunt Jemima. They have done pretty well for the…
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The Aspen Skier– 1974
The four Aspen ski areas (Aspen Mountain, Aspen Highlands, Buttermilk-Tiehack and Snowmass) handled a total of 1,260,289 skier-visits during the 1973-74 season. This was…
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Coke Puts On Skis
The Coca Cola program that was proposed to the NSAA membership in August is now a reality. Area response was strongly positive, as indeed…
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Media– Ski Shows
Ski area attitudes today towards the consumer ski shows is mixed. There are still some area marketing executives who display genuine enthusiasm — Buzz…
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Media– Ski Publications
As part of our media coverage, SAM asked the top editorial brass of the two major ski publications to tell what they can do…
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Media– Newspapers
Each fall skiers get the pre-season itch to get back on the boards. It doesn’t matter how bad the previous season was, all they…
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Media– Tv
How do you go about getting television coverage of your area? The obvious way of course is to buy the time, which in some…
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Media– Press Passes
He introduced himself as a sports writer from a newspaper in a distant town. The area owner’s wife talked with him briefly before she…
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Media– Press Kits
I reach for the first envelope on my desk. It contains a colorful brochure and a personal note saying it contains a colorful brochure.…
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Special Report On The Media
Reaching the Skier How to use the ski publications The top ski markets and how to reach them through newspapers Radio — it’s yours…
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Media– Radio
It’s 4:30 a.m. No matter, Harry Baxter is at his station, telephone in hand. Harry is calling me to tell me that it’s been…