SAM Coverage
NSAA
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Blue Pages :: July 2012
WINTER 2011-12 SEASON: BY THE NUMBERS… A LATE ADDITION TO BEST/WORST MARKETING… NO FUN IN THE FAMILY… BEAN COUNTERS: IF YOU CAN’T BEAT ’EM… OSHA WANTS TO SEE…
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Blue Pages :: March 2012
NSAA SUES FOREST SERVICE OVER WATER RULE… SKIING AND DRINKING IN ASPEN… WILL THE HAYSTACK CLUB COME TO PASS?… GOGGLES: THE LATEST PERSONAL VIEW…
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2010-11: Big Crowds, Bigger Expenses
We take our annual look at NSAA’s Economic Analysis and find a few surprises…and some major holes. According to the NSAA’s “Economic Analysis of…
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Industry Report :: January 2012
PEAK RESORTS POSTPONES IPO… CNL BUYS STEVENS PASS… NSAA FORMALIZES PARTNERSHIP WITH IMBA… OBITUARY… PEOPLE… SUPPLIER NEWS. PEAK RESORTS POSTPONES IPOThanks to shaky market…
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Speak Out :: Damn the Torpedoes!
Why We Are Here I let my love of the mountains and passion for skiing lure me into the industry on March 1, 1969.…
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Speak Out :: Conversion: Where Have You Gone?
Trial and Conversion. In this issue (page 54), our financial guru, Jeff Harbaugh, tackles the industry’s annual Economic Analysis again. More importantly, he brings…
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Adaptable Chair
NSAA’s current chairman of the board, Rusty Gregory, looks to a changing future with optimism. Facing economic challenges along with the rest of the…
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2009 Recruit of the Year
SAM announces the winners of the third annual Recruit of the Year contest. Following are the top three picks in SAM’s third annual Recruit…
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Speak Out :: Snowsports Schools and Remembering Darcy Brown
Rick Kahl asks Is a Snowsports School a Profit Center or a Recruiting Center? Ann Rowan remembers Darcy Brown. Is a Snowsports School a…
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New Release
An updated NSAA Freestyle Terrain Resource Guide will hit the shelves soon. Ski areas compete over lots of things: who has the greatest snowfall,…
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Alice in Winterland
An in-depth look at the NSAA Economic Analysis for the 2005-2006 season. Sometimes the numbers don’t tell the whole story. The headline, according to…
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Thoughts from Chairman Bill
New NSAA chairman bill Jensen speaks to SAM about the state of the industry and his vision for the future. With construction cranes towering…
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Speak Out :: July 2006
Jennifer Rowan talks succession planning in “We Want Your Job.” Rick Kahl asks “Where’s All the Growth?” We Want Your JobBy Jennifer Rowan I…
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NSAA Chairman David Crowley Interview
NSAA Chairman David Crowley gives his views on the future of the industry, the role of NSAA and competition among areas.
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Time for Common Cause with X-C?
This editorial suggests the NSAA and CCSAA join forces to explore common bonds, promotions, packages to cross over and try the other sport, look…
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Coming Full Circle
The piece is an excerpt of a book review from the November 1985 SAM followed by commentary by Jennifer. The point is, the new…
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1999-2000 Economic Analysis
The annual report on business across the country revealed an overall drop in profit, but gains in the Midwest.
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Making the Model Work
As promised, the NSAA released a handbook of best practices culled from effective methods for increasing trial and conversion rates from around the country.…