SAM Coverage
NSAA
-
Zeth Says: Party with the Guests
Slats Grabski tells Seth real retention starts after lessons, at the bar. Have fun with guests during and after the day, like the all…
-
The Deaths of Two Celebrities
An analysis of how ski resort personnel, NSAA and other industry spokespeople coordinated a crisis management plan to effectively handle the deaths of two…
-
On Government Patrol
NSAA’s new director of public policy, Geraldine Hughes, tackles a full plate of political and governmental issues on behalf of the ski industry.
-
Think Globally, Sell Locally
The author examines the problems faced by NSAA in promoting its new youth marketing program, pointing out the history of previously unsuccessful joint efforts…
-
NSAA Celebrates Its 35th
How and why NSAA came into being 35 years ago at the Broadmoor in Colorado Springs.
-
NSAA’s New Chairman
A profile of Dan Seme of Snowshoe, W.V., NSAA’s new chairman. Team effort and consensus are his twin themes to moving the ski industry…
-
The Industry Focus– Kids
In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24 year old…
-
Support For Asf
An initial look at NSAA’s withdrawal of funding to the ski industry’s lobbying arm, the American Ski Federation (ASF), an unprecedented move that reflects…
-
Thanks, Chris; Greetings, Gary
A farewell to Chris Diamond as head of NSAA, and a greeting to Gary McCoy as the newly elected, 15th head of NSAA.
-
Eaglecrest Hires David Scanlan as GM
SAM Magazine—Juneau, Alaska, May 11, 2017—The community-owned Eaglecrest Ski Area here has appointed David Scanlan as its new general manager. Scanlan has been the…
-
40th Annual LMS Draws Record Attendance
Celebrating its 40th year of educating ski area personnel, the Lift Maintenance Seminar (LMS) welcomed the biggest crowd in its history at this year’s…
-
Analyzing Extreme Seasons
A critical look at the 2014-15 and 2015-16 seasons, through the lens of the NSAA Economic Analysis of United States Ski Areas. The annual…
-
Industry Report :: March 2017
NSAA Seeks Successor to President Michael Berry, and more… BERRY RETIRING, NSAA SEEKS SUCCESSOR NSAA president Michael Berry informed the board of directors in…
-
On the Road
New England Summit Sunday River, ME, Sept. 13-15… MSAA ANNUAL TRADE SHOW Shanty Creek, MI, Aug. 21-24… Summer Ops Camp Canyons, UT, Sept. 14-16……
-
To Our Health!
Charting the long-term trends at U.S. resorts through the lens of the NSAA Economic Analysis of United States Ski Areas. How has the…
-
What Never-Evers Want
The NSAA Beginner Conversion Study delves deep into the learn-to process. At the close of a skier or snowboarder’s very first day on the…
-
Blue Pages :: March 2015
THE BIG VIEW FROM THE ASSEMBLY… HISTORY IN THE MAKING… DRONING ON AND ON… DAVID INGEMIE: END OF AN ERA… THE BIG VIEW FROM…
-
Blue Pages :: January 2015
THE GREENEST CATS… THE CAT’S MEOW: A CELEBRATION OF SNOWCATS… SILVER TSUNAMI HITS THE SKI INDUSTRY… HIDDEN GEM THE GREENEST CATSWhile some prepare to…