SAM Coverage
Opinion
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News and Views :: May 2024
Guesstimates for ’23-’24 visits, the longest preseason ever, get to know North Carolina ski areas, calling B.S. on ticket sales, and more. For some,…
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News and Views :: March 2024
Union rules, Ski California’s safety guide, a resort/public library partnership, a “Speak-Out” from Steve Wright, and more. A HAPPIER UNION? By Peter Oliver In…
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And the 2024 I AM a Snowmaker Winner is…
SAM Magazine—Mount Snow, Vt., Feb. 6, 2024—Nearly 12,000 votes were cast during the 12-day voting period for the 2024 I AM a Snowmaker contest.…
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News and Views :: January 2024
Skiing in jeans at Jackson Hole, SAM Terrain Park Contest winners, crackdown on junk fees, letter to the editors, and more. This story…
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News and Views :: September 2023
Workforce housing solutions, snowmaking statistics, and people moves. By April Darrow This story is from the SAM print archive Subscribers can read the full…
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News and Views :: July 2023
Slide with Respect, Another Record Breaker, People News, and more. SLIDE WITH RESPECT This story is from the SAM print archive Subscribers can read…
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News and Views :: May 2023
Visitation and revenue predictions, French connection, and more. Wild weather this winter disrupted, shortened, and extended the season, depending on your location. How would…
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News and Views :: May 2022
Visitation guestimation, the voice of the guest, the premise and promise of Indy’s new XC pass, and more. VISITATION GUESTIMATION In March, SAM convened…
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News and Views :: March 2022
Mega questions, ski biz abandons OR, Olympics, people news and more. MEGA QUESTIONS: CROSSROADS OF CREATING VALUE FOR CUSTOMERS There has been a consistent…
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News and Views :: September 2021
Vaccine mandates, artificial intelligence, and staffing struggles, plus people and supplier news. TO MANDATE, OR NOT TO MANDATE? That is the question emerging among…
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News and Views :: July 2021
Visit trends, Vail pay raises, patrol unions, Liftopia, and Olympic woes, plus people and supplier news. SKIER VISITS BEAT EVERYONE’S EXPECTATIONS Well, almost—78…
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News and Views :: May 2021
Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more. EPIC PRICE DROP: WHAT THEY SAID When Vail Resorts…
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News and Views :: March 2021
Night skiing, SAMMY honorees share, supplier news, chainsaw carving, and more. NIGHT SKIING If skiing as a product is a square peg, many of…
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News and Views :: January 2021
Social listening, 2020’s top headlines, supplier news, and more. DON’T MIND US, WE’RE JUST LISTENING SAM partnered with customer insight and analytics…
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News and Views :: November 2020
Marketing during a pandemic, small areas speak, people news, and more. THE STATE OF MARKETING DURING THE PANDEMIC By Christian Knapp, former CMO of…
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News and Views :: September 2020
Talking to your community, guests, regulators, and the media; plus supplier and people news. Broadcast Your Intentions Early, Often by Rick Kahl As you…
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News and Views :: July 2020
Diversity partners, COVID thoughts, supplier and people news. Diversity, Equity, and Inclusion: Action Speaks Louder Than Words It’s hardly a secret that our industry…
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News and Views :: March 2020
Bluebird Backcountry, Big Snow facts, supplier and people news. No Lift, No Grooming, No Kidding The crowdfunding effort raised more than $100,000. Opening…