SAM Coverage
Racing
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The Need for Speed
Race programs can add to revenue, boost a resort’s image, and help develop lifelong skiers. Great ski racing careers typically begin at the pipsqueak…
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Montana’s Teton Pass Latest to Close Due to Lack of Snow
SAM Magazine—Choteau, Mont., Feb. 12, 2024—Teton Pass Ski Area is the latest in a string of resorts to pull the plug on a 2023-24…
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SAM and MMGY Origin Partner for Annual Outlook on Resort Marketing Survey
SAM Magazine—Natick, Mass., Feb. 7, 2024—In an effort to gather data and insights on ski area marketing, SAM and MMGY Origin have partnered to…
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Death of 6-Year-Old Raises Questions About Lift Safety, Training
SAM Magazine—Saint-Côme, Quebec, Dec. 1, 2023—The coroner’s report about the Jan. 29, 2023, death of a 6-year-old girl at Val Saint-Côme resort in Quebec…
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Palisades Tahoe Employee Dies in Collision Involving a Snowmobile
SAM Magazine—Olympic Valley, Calif., Nov. 10, 2023—Palisades Tahoe employee Brian Gimbert, 34, of Tahoma, CA, died as a result of a collision involving a…
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Vail Taps Poole to Head Hunter
SAM Magazine—Broomfield, Colo., Oct. 19, 2023—Vail Resorts (VR) has chosen Trent Poole to become vice president and GM of Hunter Mountain Resort, effective Oct.…
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Important Precedent Set in Oregon Ski Area Ruling
SAM Magazine—Portland, Ore., Dec. 20, 2022—Recreational use law was successfully used as a defense against a plaintiff seeking $1.5 million in a parking lot…
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Occupancy Soft at Western Mountain Destinations Despite Bookings Boost
SAM Magazine—Winter Park, Colo., Dec. 19, 2022—Consistent, and in some cases, abundant snowfall across many western mountain resorts compared to last year gave November…
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SAM Summit Series Opens, Nominate a Mentee
SAM Magazine—Natick, Mass., Oct. 12, 2022—SAM has launched its fifth annual Summit Series leadership development program and is calling for ski areas to nominate emerging leaders…
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Park City Lift Mechanics File Petition to Unionize
SAM Magazine—Park City, Utah, Oct. 12, 2022—A group of lift mechanics and electricians at Vail Resorts-owned Park City Mountain, Utah, filed a petition with…
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Salt Lake City and County Governments Vote Against Proposed Little Cottonwood Canyon Gondola
SAM Magazine—Salt Lake City, Utah, Oct. 10, 2022—On Oct. 4, the Salt Lake City Council became the latest government group to formally oppose the…
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Mountain Collective Adds Marmot Basin
SAM Magazine—Aspen Snowmass, Colo., July 26, 2022—The Mountain Collective Pass has added Marmot Basin, Alberta, to its winter 2022-23 roster. Marmot Basin is the…
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Lightning Strike Destroys Plattekill Lift Shack
SAM Magazine—Roxbury, N.Y., July 14, 2022—A direct lightning strike on July 12, 2022, started a fire in the bottom lift shack of the Plattekill…
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Todd Bennett Named President and COO of Deer Valley Resort
SAM Magazine—Park City, Utah, July 13, 2022—Todd Bennett will become president and chief operating officer of Deer Valley Resort, Utah, effective Aug. 1, 2022.…
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MCP Adds New Power Pass Product for 2022-23, Prices Flat
SAM Magazine—Durango, Colo., March 23, 2022—Mountain Capital Partners (MCP) has rolled out its 2022-23 Power Pass lineup, which provides access to MCP’s Spider Mountain…
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Brandon Swartz Named as Attitash GM
SAM Magazine—Bartlett, N.H., Feb. 3, 2022—Brandon Swartz is moving back east to become the new general manager at Vail Resorts-owned Attitash, N.H., starting Feb.…
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Cross Country Ski Areas Off to a Good Start
SAM Magazine—Woodstock, Vt., Jan. 27, 2022—Season pass sales, demand for rental equipment, and lesson sales are all up at a majority of North American…
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Outsiders Network Aims to Diversify Outdoor Media, Marketing
SAM Magazine—Whistler, B.C., Jan. 20, 2022—Outsiders Network is a new online marketplace designed to connect brands with a diverse pool of outdoor talent and…