SAM Coverage
Racing
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Happy Holidays for Western Destinations
SAM Magazine—Longmont, Colo., Jan. 18, 2022—December occupancy at Western destinations was up 11.7 percent compared to pre-pandemic 2019, and up 37 percent from December…
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Blacktail Mountain Joins Indy Pass
SAM Magazine—Portland, Ore., December 14, 2021—The Indy Pass has added Montana ski area Blacktail Mountain to its growing list of resorts in the Northern…
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Holiday Survey Indicates Active Season Ahead
SAM Magazine—Cambridge, Vt., Dec. 14, 2021—A newly released study from the Outdoor Industry Association (OIA), Cross Country Ski Areas Association (CCSAA), and Snow Sports…
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Vail Resorts Optimistic On Coming Season
SAM Magazine—Broomfield, Colo., Dec. 10, 2021—Vail Resorts (VR) reported a 47 percent increase in season pass units for the 2021-22 season, as of Dec.…
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Vail Resorts to Acquire Seven Springs, Hidden Valley, and Laurel Mountain
SAM Magazine—Broomfield, Colo., Dec. 8, 2021—Vail Resorts has entered into an agreement to purchase Seven Springs, Pa., from Seven Springs Mountain Resort, Inc. As…
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Jackson Hole Boosts Minimum Wage from $15 to $18
SAM Magazine—Teton Village, Wyo., Dec. 2, 2021—Jackson Hole Mountain Resort (JHMR) increased its minimum wage for all non-tipped positions from $15 per hour to…
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French Ski Areas Must Require Masks, No Vax Mandate (Yet)
SAM Magazine—Porte-de-Savoie, France, Nov. 22, 2021—The French government issued a new national protocol requiring masks in lifts lines and on chairlifts at the country’s…
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WEST OPENS EARLY, EAST WAITS FOR COLDER TEMPS
SAM Magazine—Jeffersonville, Vt., Nov. 3, 2021—With weather across North America still quite variable, some resorts have been able to start the season ahead of…
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Vaccine Passport Required for Guests at Quebec Ski Areas
SAM Magazine—Terrebonne, Que., Nov. 2, 2021—The Quebec government will require proof of vaccination (a vaccine passport) for people age 13 and older to use…
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Boyne Resorts Buys Shawnee Peak
SAM Magazine—Bridgton, Maine, Oct. 22, 2021—Boyne Resorts has acquired Shawnee Peak, Maine. Transition of the resort’s ownership has begun immediately, with all Shawnee Peak…
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Ikon Adds Dolomiti Superski and Kitzbühel
SAM Magazine—Denver, Sept. 1, 2021—Ikon Pass has expanded its European connections to include Dolomiti Superski in Italy and Kitzbühel, Austria, which join Zermatt, Switzerland,…
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ALTERRA ACQUIRES PURCELL HELI-SKIING
SAM Magazine—Denver, Colo., Aug. 30, 2021—Alterra Mountain Company has purchased Purcell Heli-Skiing in British Columbia, Canada. The business and ski tenure will be incorporated…
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Appeals Court Blocks SVAM Expansion
SAM Magazine—Olympic Valley, Calif., Aug. 27, 2021—On Tuesday, a California appeals court blocked a 30-year, $1 billion expansion plan for Squaw Valley Alpine Meadows…
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Indy Pass Adds Japanese Resorts
SAM Magazine—Portland, Ore., August 10, 2021—Indy Pass is expanding beyond North America with the addition of four Japanese resort partners: Geto Kogan, Tazawako, Okunakayama Kogen,…
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Sugarbush Raises Minimum Wage to $15
SAM Magazine—Warren, Vt., August 5, 2021—Sugarbush Resort raised its minimum wage to $15 per hour for all non-tipped positions. To maintain the pay differential,…
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Timberline Names Two New General Managers
SAM Magazine—Government Camp, Ore., July 14, 2021—After a months-long search, Timberline Lodge, Ore., has promoted two longtime staff members to general manager roles: Rose…
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CCSAA Survey Profiles XC Participants
SAM Magazine—Woodstock, Vt., June 30, 2021—Despite a reputation as spandex-clad uber athletes, cross country skiing participants are, in their own words, a more low-key sporting…
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U.S. Ski Areas Rebound with 59 Million Skier Visits
SAM Magazine—Lakewood, Colo., June 8, 2021—Skier visits in the U.S. totaled 59 million during the 2020-21 winter season, according to the National Ski Areas…