SAM Coverage
Racing
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Nastar is Reborn
The story explains the new deal to rejuvenate citizen racing at ski areas through Nastar. Agreement hammered out involving SKI magazine, the U.S. Ski…
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The X Games Delivers Bigtime But Should We Ask For More
The continuing success of X Games events, TV coverage, crowds of spectators, could benefit the Guild of Action Sports to help fund insurance, education,…
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Of Mountains and Motors
Winter resorts have begun to look into new forms of business revenues such as Snocross (racing snowmobiles around a machine-made, snow-covered, motocross-like courses).
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Is Racing Coming Back?
What a variety of resorts have been doing to support a seeming resurgence in the interest in citizen racing, NASTAR, etc.
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The Good and the Ugly: Two Sides of the Same Circumstances
A staff report introduces the flap resulting from poor snow in Utah forcing a change in venue for World Cup opening races from Park…
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Kasper, New FIS Head, Gives Views
An interview with the new head of the FIS, Gian Franco Kasper, reveals the new full-time president has a lot of work to do…
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A Salesman In Cyberspace
Rod Hanna, Internet guru at Steamboat, Colo., says the Internet will be the sales and marketing tool of the future. He outlines the ways…
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Ski Areas Cautious But Curious
Ski areas are venturing onto the Internet to provide their customers with information, but few are daring to actually carry out transactions. The author…
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Conducting Transactions Online
An explanation of how ski areas can set up shop on the Internet without racking up huge bills for hardware and software. Examines a…
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Reach Out And Plan A Ski Trip, If You Can
Most ski areas have toll-free numbers, seemingly to provide information and advice as well as to sell product. SAM asked a Mystery Mom to…
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Suggestion Box Goes High-Tech
At Silver Mountain, Idaho, the old on-site, intercept-and-quiz customer surveys have been replaced by metal boxes with keypads, providing results that are cost-effective, more…
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Plastic Replaces Coupon Books
Swain Ski Center, N.Y., replaced coupon books with a debit card system using credit card technology and equipment already in place. The new system…
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Property Management Productivity
A new property management reservation software package, First Resort, allows Whistler Chalets in British Columbia to manage two lodges and a wide range of…
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Beyond Visualization
Realistic and accurate pictures of proposed mountain projects are produced by computer simulation using CAD software to give area managers a precise rendering for…
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Races For All
Ski racing at areas around the country has diversified from a strictly alpine focus. Snowboarding, carving, family events and special events open to all…
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Computer Users: Computers As Time Wasters
Offers advice on following topics: unnecessary expansion of work, unauthorized computer use, loss of data, viruses, waiting, learning/ training, lack of standardization, overkill /…
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On Line: Mba Software
Specific review of current MBA-Ware that covers several systems incorporating computer-aided business programs into daily management. Includes several favorite programs and contact addresses.
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Ski Marketing And The Information Highway
A look at the possibilities for direct marketing campaigns on the information highway, which will be capable of searching out target markets of skiers…