SAM Coverage
Racing
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Kasper, New FIS Head, Gives Views
An interview with the new head of the FIS, Gian Franco Kasper, reveals the new full-time president has a lot of work to do…
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A Salesman In Cyberspace
Rod Hanna, Internet guru at Steamboat, Colo., says the Internet will be the sales and marketing tool of the future. He outlines the ways…
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Ski Areas Cautious But Curious
Ski areas are venturing onto the Internet to provide their customers with information, but few are daring to actually carry out transactions. The author…
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Conducting Transactions Online
An explanation of how ski areas can set up shop on the Internet without racking up huge bills for hardware and software. Examines a…
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Reach Out And Plan A Ski Trip, If You Can
Most ski areas have toll-free numbers, seemingly to provide information and advice as well as to sell product. SAM asked a Mystery Mom to…
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Suggestion Box Goes High-Tech
At Silver Mountain, Idaho, the old on-site, intercept-and-quiz customer surveys have been replaced by metal boxes with keypads, providing results that are cost-effective, more…
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Plastic Replaces Coupon Books
Swain Ski Center, N.Y., replaced coupon books with a debit card system using credit card technology and equipment already in place. The new system…
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Property Management Productivity
A new property management reservation software package, First Resort, allows Whistler Chalets in British Columbia to manage two lodges and a wide range of…
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Beyond Visualization
Realistic and accurate pictures of proposed mountain projects are produced by computer simulation using CAD software to give area managers a precise rendering for…
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Races For All
Ski racing at areas around the country has diversified from a strictly alpine focus. Snowboarding, carving, family events and special events open to all…
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Computer Users: Computers As Time Wasters
Offers advice on following topics: unnecessary expansion of work, unauthorized computer use, loss of data, viruses, waiting, learning/ training, lack of standardization, overkill /…
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Ski Marketing And The Information Highway
A look at the possibilities for direct marketing campaigns on the information highway, which will be capable of searching out target markets of skiers…
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On Line: Software For Brainstorming
A review of five major brainstorming computer software application programs. Although these programs do not think nor have any knowledge on their own, they…
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The On Ramp To The Information Highway
A look into the what the information highway offers ski area marketers. Includes a look at available services and what can be obtained from…
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Forecasting Via Modem
A look into the different weather forecasting services that are available to the computer user with a modem. Includes a complete assessment of the…
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Snowmaking Automation- Fan
A primer on approaches to fan snowmaking technology and a listing of what is available in different levels of automation. Includes a definition of…
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Business Planning Software
A comprehensive guide to business planning software that has proven beneficial to ski resorts. The author offers advice on what the needs are and…
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Promoting Your Web Site Worldwide
A look at how to promote your website on the Internet. Includes suggestions on where to put the site and how to draw attention…