SAM Coverage
Rental
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Keeping Track in Rental
Rental departments generate a lot of data. Here’s how three ski areas stay on top of it all. Rental shops process a lot of…
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Dressing for Success
Rental outerwear can improve the guest experience and the bottom line. The relatively small rental apparel market seems poised for growth. Resorts in the…
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Fine-Tuning the Rental Buy
There’s a lot of careful work to be done before placing the purchase order. With participation in skiing, snowboarding, and XC down in 2023-24,…
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Sandia Peak Opens for First Time Since 2022, Now Under MCP Ownership
SAM Magazine–Albuquerque, N.M., Feb. 15, 2024—Skiers hit the slopes at New Mexico’s Sandia Peak Ski Area last weekend as the mountain opened for the…
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Rental Buyer’s Guide 2024-2025
Rental equipment has never been better as manufacturers continue to focus on improving the experience for both rental techs and end users. Alpine Ski…
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Ski Season’s Slow Start Continues
SAM Magazine—Wardsboro, Vt., Nov. 22, 2023—Inconsistency has been the theme so far in this young winter season across North America. Stratton Mountain Opening DayThere’s…
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Snow People—November 2023
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements…
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Matt Jones Named President, COO of Stratton
SAM Magazine—Stratton, Vt., Oct. 11, 2023—Alterra Mountain Company has named Matt Jones president and COO of Vermont’s Stratton Mountain Resort. He most recently served as the…
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Meet the 2023-24 Summit Series Mentees
SAM Magazine—Natick, Mass., Oct. 10, 2023—Out of a strong field of more than 75 nominations,10 talented mountain resort industry up-and-comers have been selected to…
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A Conversation with ORDA’s New CEO, Ashley Walden
SAM Magazine—Lake Placid, N.Y., Oct. 6, 2023—The New York Olympic Regional Development Authority (ORDA) has named Ashley Walden its new CEO. Walden assumed the…
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Windham Unveils Rebranding, New Master Plan
SAM Magazine—Windham, N.Y., Oct. 2, 2023—Today, the Windham Mountain Club, formerly known as Windham Mountain, unveiled its rebranding and capital upgrades for the 2023-24…
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New England Summit 2023 Recap
SAM Magazine—Portland, Maine, Sept. 29, 2023—The New England Summit’s first year in Portland, Maine, drew 375 attendees, including representatives from 75 suppliers and 39…
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Rental Equipment Maintenance
How to take good care of your rental fleet. Heed the old adage: Don’t slay the golden goose. For most ski areas, the rental…
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Windham Mountain Gains New Majority Owners, Multi-Year Capital Investment
SAM Magazine—Windham, N.Y., April 27, 2023—Windham Mountain ownership has secured new investment from two hospitality and resort development families that will provide growth capital…
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Accesso Acquires Paradocs
SAM Magazine—Twyford, United Kingdom, April 26, 2023—Enterprise technology provider accesso Technology Group has acquired Paradocs Mountain Software. Paradocs’ mountain management solution, MtnOS, will join accesso’s…
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Mountain Capital Partners to Acquire Valle Nevado
SAM Magazine—Durango, Colo., Jan. 12, 2023—Mountain Capital Partners (MCP) has agreed to become the majority owner of Valle Nevado, Chile, the largest ski resort…
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Holiday Demand Proves Strong Despite Wild Weather
SAM Magazine—Natick, Mass., Jan. 6, 2023—Rollercoaster weather across the country, from recording breaking snowfall in California to 60-degree temps in Vermont, presented operational challenges…
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Trollhaugen Third Ski Area, First Chairlift to Open
SAM Magazine—Dresser, Wis., Oct. 19, 2022—Wisconsin’s Trollhaugen Recreation Area has joined the early-opening game as the third ski area to open for the season,…