SAM Coverage
Rental
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Western Destinations Finished Strong; Summer Record on Tap?
SAM Magazine—Winter Park, Colo., May 13, 2021—Lodging properties in Western mountain destinations finished the 2020-21 winter season up 4.8 percent in room nights compared to…
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Sun Valley Names Sonntag as VP and GM
SAM Magazine—Sun Valley, Idaho, May, 12, 2021—Sun Valley Company has chosen Pete Sonntag to become vice president and general manager of Sun Valley Resort effective June 7. Sonntag…
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Sundance Mountain Resort to Install Two New Chairlifts
SAM Magazine—Sundance, Utah, March 12, 2021—The new owners of Sundance Mountain Resort are wasting no time making improvements to the Utah resort founded by…
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Resorts Roll Out 2021-22 Pass Programs
SAM Magazine—Ludlow, Vt., March 11, 2021—It’s March, which means next season’s passes are going on sale. Many are offering financing options and carrying over…
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Pandemic Silver Linings
Many changes that resorts made for this Covid winter will have lasting impacts on operations and the guest experience. Face coverings? Check. Capacity limits?…
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Rental Buyer’s Guide 2021-22
We look at the latest in alpine and snowboard rental gear, plus new opportunities in the burgeoning backcountry alpine touring and cross-country rental market.…
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Staying Safe as Recreational Activity Grows
COVID practices and safety are key as consumers shift their focus, from fear and isolating to getting out and being active. With demand for…
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Ikon Pass Adds Red Mountain, B.C.
SAM Magazine—Denver, Sept. 1, 2020—Red Mountain in British Columbia, Canada, is now a partner resort on the Ikon Pass. Ikon Passholders now have access…
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Agency Proposes COVID Funds for Vermont Ski Areas
SAM Magazine—Montpelier, Vt., Aug. 31, 2020—Vermont’s Agency of Commerce and Community Development (ACCD) has proposed that federal aid funds be given to the state’s…
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FIS Alpine World Cup Will Skip North America in 2020-21
SAM Magazine—August 20, 2020—The FIS Audi Alpine World Cup tour will not travel to North America in the 2020-21 season due to COVID-19 complications.…
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Guests Start Returning to Western Mountain Destinations
SAM Magazine—Winter Park, Colo., Aug. 19, 2020—At the midpoint of the summer, occupancy and revenues at western mountain destinations continue to be dramatically lower…
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Kaplan, Katz Urge Vigilance, Provide Winter Updates
SAM Magazine—Aspen, Colo., July 30, 2020—In open letters published this week, Aspen Skiing Company CEO Mike Kaplan and Vail Resorts CEO Rob Katz discuss…
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Summer Business Trends: Road Trips, Masks, and Second Home Use
SAM Magazine—Jacksonville, Fla., July 23, 2020—As summer business returns to mountain resorts, road trips, mask wearing, second-home use, and proactive health programs headline the…
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Grab-and-Go Gear
Rental operators are exploring multiple ways to speed the process. Part of a Special Section “Winter 2020-21: A New Normal” sponsored by Aspenware. Rental…
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Vail Resorts Nears 100% Renewable Electricity Goal
SAM Magazine—Broomfield, Colo., July 1, 2020—Vail Resorts (VR) took a major step toward its 100 percent renewable electricity goal as a new large-scale wind…
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Aspen Skico and Vail Resorts Address Racial Inequality
SAM Magazine—Aspen, Colo., June 10, 2020—The leaders of two of the biggest players in the mountain resort industry have responded to the worldwide movement…
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NSAA Honors Resorts for Sustainability, Marketing, Safety, and Growth
SAM Magazine—Lakewood, Colo., June 4, 2020—The National Ski Areas Association (NSAA) presented awards in sustainability, safety, growth and marketing during the association’s virtual awards…
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SBA Updates PPP Loan Forgiveness Guidelines for Seasonal Employers
SAM Magazine—Lakewood, Colo., May 19, 2020—Following a campaign led by NSAA’s Dave Byrd, state ski associations, and the governors of 18 ski states, the…