SAM Coverage
Rental
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Rental Buyer’s Guide :: January 2017
The broadening scope of the rental shop customer has manufacturers enhancing the quality of their products. If there is a unified message about the…
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The 5-Minute Rental Fit
Rental bootfitting is an opportunity to educate guests—and provide a fit that will set them up for success. During the rental seminar at the…
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Resort Rental Gear Remains Hot
Performance, demo, and backcountry rentals are helping to fuel growth in rental overall, according to a recent survey conducted by SAM Magazine and Snowsports…
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Rental Guide 2016-17
Once the red-haired stepchild of the ski and ride world, rental equipment has become the family’s blossoming honor roll student. Rental equipment is a…
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Give Beginners Every Possible Edge
The search for the perfect beginner experience is a never-ending quest. At first glance, it would seem that Snowmass, Colo., should just crush the…
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Planet Kids
Soda Springs, Calif. has developed a simple, easy means for young families to introduce kids to snow and wintersports. Soda Springs Resort, the small…
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Fit Renters Right
Improving the bootfitting process, wherever possible, is crucial for return business. As the rental process becomes more refined and streamlined, one step remains wide…
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Return Of The Goons
Remember goon skis? In the late 1950s, stunt skiers liked to make super-short skis by sawing the shovels off a pair of old wood…
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The Rental Shop: Slow Progress At The Entry Level
Raichle and Look have signed a letter of intent to produce an integrated boot-binding rental system based on Look’s Integral II project. Official announcement…
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The Rental Shop
When I visit a ski area I like to see how problems indigenous to the industry are solved. After a quick glance at lifts…
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The Rental Shop
Large or small, old or new, east or west the heart of any rental operation is the people who operate it. All rental operations…
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Breeze Rentals
When Lew Sapiro left a successful real estate financing business in New York and came to Denver to purchase a ski rental firm in…
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The Rental Boom Is On
The ski rental business is up. In fact, at one area, Mt. Tom, Mass., it jumped 40 per cent from last year, which was…
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Bindings
Obviously most ski area rental shops can’t invest in an annual truck load of brand new ski bindings. But almost every year shops do…
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Rental Shop Liability
In the April 1971 issue of SAM, an article under the by-line of Rufus Barringer started off as follows: “In the 1969-70 ski season,…
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Keep Your Rental Shop Out Of Court
In the 1969-70 ski season, more claims were made against ski area operators for alleged improper adjustment of bindings on rental skis than for…
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Speed & Space For Rental Efficiency
By any normal measures of profitability — return on investment, revenue per space allotted, realizable net—ski equipment rental at a ski area should, and…