SAM Coverage
Ski School
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Motivating Instructors
This piece is a reprint of a letter written by a former ski instructor, Hilary Miller, to the Eastern Division of PSIA. The letter…
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Improving A Mousetrap
A look at the new skier development program at Sunday River, Maine. This program was designed to replace the old-style ski lessons and ski…
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Ski Schools Are Selling The Wrong Product
A look at the marketing and selling of ski lessons and how the public perceives the value gained from these lessons. The author suggests…
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Turn Safety Into Etiquette
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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A Room Of Their Own
A domino effect at Greek Peak produces ideal quarters for the ski school department.
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Ski School– Second Day Discounts
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Ramps, Clamps And Other Tricks
Practcal ideas and suggestions from Smugglers’ Notch can help children learn to ski.
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A Revolution In Ski Teaching
Greek Peak is trying something that many thought was a dream-free lessons.
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User-Friendly Split System
Guests at Vail make their own ability estimates by viewing demonstrations on video.
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Pico Sells Privates
Lessons and lift tickets are packaged at one price with a resulting increase in lesson-takers.
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Great Gimmick For The Little Guy
Skiers are attracted to Big Vanilla to participate in a high-tech lesson system.
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Ski Deck Ski Schools– The Future Is Here
Thousands of skiers are learning on moving carpeted surfaces.
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Ski Schools– User-Freindly Learning
Through a neat step-by-step process, skiers can’t fail to learn how to turn the things.
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Catering To Kids
There’s money to be made in ski schools for children, but it’s not like adult ski schools. The operation is tricky and subtle.