SAM Coverage
Ski School
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Staff Member Dies at Baldy Mountain Resort
SAM Magazine—Oliver, BC, March 3, 2021—An employee of Baldy Mountain Resort in British Columbia died Friday, Feb. 26, from injuries sustained after reportedly becoming…
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Indy Pass Adds Waterville Valley and Saddleback
SAM Magazine—Portland, Ore., Feb. 23, 2021—Waterville Valley Resort, N.H., and Saddleback Mountain, Maine, are joining the Indy Pass through the end of the current…
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Bend, Don’t Break: Resilient Leadership Training Reopens
SAM Magazine—Natick, Mass., Jan. 28, 2021—Given the challenges the people in our industry are experiencing right now—and the need for resilience is greater than…
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Covid Insights: Turning a Corner?
Virus cases are dropping. So are positivity rates and hospitalizations. Nearly 20 million Americans have begun receiving vaccines. The week’s Virus Tracker from the…
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Snowsports Instruction Revisited
The pandemic hastened positive changes to how snowsports schools operate. Winter 2020-21 has invited revisions to the way snowsports schools operate on a…
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Vermont Unveils Stringent Winter Operating Guidance
SAM Magazine—Montpelier, Vt., Nov. 3, 2020—The Vermont Agency of Commerce and Community Development in cooperation with the Vermont Department of Health, Vermont Department of…
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Resilient Leadership Course Opens Again
SAM Magazine—Natick, Mass., Nov. 2, 2020—Last month, 180 current and up-and-coming ski area leaders participated in the Summit Series Bootcamp: Resilient Leadership Training. Due…
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Mountain News Assets Acquired by Investment Group
SAM Magazine—San Francisco, Calif., Oct. 14, 2020—A substantial portion of the assets of Mountain News Corporation have been acquired from Vail Resorts by an…
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Insights on COVID-19: Lessons from Disney to Austria
There’s a lot going on outside the ski industry that sheds light on the course of COVID restrictions and reopenings. Disney, and Florida, are…
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SIA and SAM Team Up for Town Hall Series
SAM Magazine—Park City, Utah, Sept. 29, 2020—Snowsports Industries America (SIA) is teaming up with SAM for a Town Hall series—held virtually on Zoom—about ski resort planning,…
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Understanding the Evolving COVID-19 Landscape
Insights on COVID-19: worldwide effects, local business impacts, adapting to new year-round residents, and setting up resort “schoolrooms.” The Insights Collective examines the week’s…
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Mixed Bag: Resorts Detail Opening dates and Operating Plans
SAM Magazine—Killington, Vt., Sept. 16, 2020—More resorts are releasing 2020-21 operating plans and opening dates, as operators shift their focus from summer to winter.…
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Donor Subsidizes Saddleback Passes for Area School Kids
SAM Magazine—Rangeley, Maine, Sept. 14, 2020—An anonymous donor has made a $100,000 gift to the Saddleback Mountain Foundation to be used to subsidize Saddleback…
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Alterra Offers Glimpse of Winter Access Plans
SAM Magazine—Denver, Sept. 14, 2020—Alterra Mountain Company said it will prioritize access for season passholders and will require day lift tickets to be purchased…
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Ikon Pass Adds Red Mountain, B.C.
SAM Magazine—Denver, Sept. 1, 2020—Red Mountain in British Columbia, Canada, is now a partner resort on the Ikon Pass. Ikon Passholders now have access…
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Snowsports, MTB Instructor Associations Forge Partnership
SAM Magazine—Lakewood, Colo., July 22, 2020—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) have partnered with the Professional Mountain…
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In-Person Regional Conferences and Trade Shows Cancelled
SAM Magazine—Natick, Mass., July 14, 2020—A handful of state and regional trade organizations have cancelled their scheduled in-person conferences and trade shows in response…
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Hotel Guests Foregoing Western Destinations This Summer
SAM Magazine—Denver, June 22, 2020—As stay-at-home restrictions ease, and lodging properties throughout the western mountain region are gradually opening up more capacity, demand has…